Everyone in the firm had a say in choosing the theme for our
corporate responsibility programme. ‘Children’ and ‘education’ kept
cropping up in all our discussions and it seemed natural to make
‘Inspiring Young Lives’ the focus or our efforts. Moved by the
writings of Loren Eiseley, we’ve called our programme Starfish:
A young child’s route to school took him along a beach. Each
day the child would pick up starfish that had been washed up on the
shore and toss them back into the ocean. One day a neighbour asked
the child, “Why bother? There are so many – surely it doesn’t
matter?” The child looked at the starfish in his hand and said, “It
matters to this one.” And he threw it back into the ocean.
Our Starfish initiatives centre on two main
areas: