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Pinsent Masons advises GMPVC and FMP in USD 300 million financing of ABOUT YOU GmbH, Hamburg's first unicorn

International law firm Pinsent Masons advised GMPVC German Media Pool GmbH and Fashion Media Pool GmbH in a financing of ABOUT YOU led by Heartland A/S.

Pinsent Masons successfully advised GMPVC and FMP as existing shareholders of the Otto Group’s rapidly growing fashion-tech start-up ABOUT YOU.

The approximately USD 300 million in fresh capital are primarily invested by Heartland A/S, which acquires a double-digit percentage stake in ABOUT YOU. Heartland A/S is the investment holding company of one of Europe’s largest fashion retail groups, Bestseller A/S. The existing shareholders German Media Pool, Fashion Media Pool and Seven Ventures, along with the three ABOUT YOU Managing Directors, Tarek Müller, Sebastian Betz and Hannes Wiese, are also participating in the capital increase. 

ABOUT YOU, one of Europe’s fastest-growing fashion-tech start-ups, is now valued at over one billion US dollars and therefore is Hamburg's first unicorn, i.e. a non-listed digital start-up with a company valuation of more than one billion US dollars. The Otto Group continues to hold the largest stake in ABOUT YOU.

Tobias Rodehau, Head of German Venture Capital & Private Equity and Olivia Irrgang, who have a long-standing relationship with GMPVC and FMP, successfully advised on the transaction.

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