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Profile picture of Dr. Alexander Bayer

Dr. Alexander Bayer, LL.M. (McGill)

Rechtsanwalt, Fachanwalt für Gewerblichen Rechtsschutz, Attorney-at-Law (Ohio), Partner

About Alexander

Alexander specialises in intellectual property and information technology law. He advises companies from Germany and abroad in all areas of brand, design, copyright and competition law, and also represents them in disputes both on national and European level. Not least because of his bar admission in Ohio / USA, Alexander has a sound understanding of the specific US procedures in legal disputes.

In addition, he has in-depth knowledge in the field of data protection, particularly in the context of e-commerce / m-commerce projects, questions concerning the international exchange of data with multinational companies, or e-discovery procedures. Alexander also acts as an external data protection officer for a number of clients and provides comprehensive advice on data protection / compliance issues.

A further focus of his legal work is consulting on mobile payment projects and their contractual implementation. 

Alexander is a member of the German Association for the Protection of Industrial Property Rights (GRUR), the International Trademark Association (INTA), the German Society for Law and Computer Science (DRGI), the German-American Lawyers Association (DAJV), and an alumnus of the Max Planck Institute for Innovation and Competition. He regularly publishes and speaks on topics from the legal areas he is responsible for.


Partner at Pinsent Masons, since 2017

Partner at an international law firm, Munich, 2010

Director at an international law firm, Munich, 2008

Associate at an international US law firm, 2007

Expert lawyer for Intellectual Property (Fachanwalt für Gewerblichen Rechtsschutz), 2007

Associate at a national law firm, Munich, 2003

Research Assistant at the Max Planck Institute for Innovation and Competition, 1998-2002

Admission as Rechtsanwalt, 2002

Admitted as Attorney-at-Law (Ohio, USA), 1998

Studied law at the University of Hamburg, Ludwig Maximilian University of Munich and McGill University in Montreal (Canada)


  • Achievement of a landmark decision in trademark law with regard to the protection of slogans on a European level
  • Implementation of new marketing business models in the European market
  • Accompanying various mobile payment projects within Europe

 Publications/Speaking Engagements

  • CJEU Rules on Recoverability of Legal Costs pursuant to the Intellectual Property Enforcement Directive, 2016. (Co-author)
  • Preliminary Injunctions in Germany - A Weapon of Choice against Infringers, 2016. (Co-author)
  • Rescuing personal data from an uNSAfe Harbor - European data protection regulators start taking things into their own hands, 2015. (Co-author)
  • “(Nicht) Nur Bares ist Wahres? - Mobile Payment: Regulatorischer Rahmen als Innovationsmotor“, Deutscher AnwaltSpiegel, 2014. (Co-author)
  • “The Value and Treatment of Survey Evidence in Different Jurisdictions”, 2010 Vol. 100 TMR No. 6, 1372-1405. (Co-author)
  • “Liability 2.0 - Does the Internet environment require new standards for secondary liability? An overview of the current legal situation in Germany”. In: Prinz zu Waldeck und Pyrmont et al. (eds.), Patents and Technological Progress in a Globalized World - Liber Amicorum Joseph Straus, Springer 2008, 365-377.
  • Die Anwendbarkeit des amerikanischen "Attorney-Client-Privilege" auf den deutschen Patentanwalt, 2000, 216-223.