Scott Oxley
Partner
Scott specialises in franchising, brand licensing and strategic partnerships across retail, sport and hospitality. An accredited Qualified Franchise Professional with extensive UK and international experience advising on franchise expansion, asset commercialisation, sponsorship, media rights, licensing and other commercial contracts.
Scott's experience
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Advising Manchester Storm, a professional Ice Hockey team on its move to the AO Arena, helping secure the UK ice hockey club's return to the arena it last called home in 2002.
- United Kingdom
- Sport & Hospitality
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Advised Vivobarefoot on a wide range of strategic commercial, manufacturing and technology enabled arrangements supporting its global operations. This included advising on manufacturing and supply chain agreements, structuring and negotiating services agreements and statements of work with technology and production partners.
- United Kingdom
- Retail & Consumer
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Advised J D Wetherspoon PLC on a major franchising deal with the Papas Group, supporting the launch of up to 15 new franchised JDW sites across the UK.
- United Kingdom
- Retail & Consumer
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Advised J D Wetherspoon PLC on its first mainland European franchised outlet, involving the grant of rights for a new location at Alicante Airport, Spain - marking JDW’s entry into the continental European market.
- Portugal; Spain
- Retail & Consumer
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Advised J D Wetherspoon PLC on the establishment of its first franchised site outside Great Britain, with the launch of the Douglas outlet on the Isle of Man
- United Kingdom
- Retail & Consumer
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Advised World Athletics on the end to end creation, structuring and launch of the World Athletics Ultimate Championship (Budapest 2026), including drafting and negotiating heads of terms, the event organisation agreement, and full host city arrangements for a new global athletics property.
- United Kingdom and Hungary
- Sport & Hospitality
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Advised World Athletics, a leading global sports governing body, on the appointment of a new global host broadcaster, including strategic guidance on termination of existing supplier arrangements and TUPE implications, supporting throughout the tender and negotiation of a long-term broadcast partnership to deliver worldwide live event coverage.
- United Kingdom
- Sport & Hospitality
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Advised Levy Merchandising / FC Sportswear (“Sudu”) on a major technical kit partnership and full merchandising outsourcing programme with a national football governing body, drafting comprehensive production, supply, licensing, retail, e commerce and distribution arrangements.
- United Kingdom
- Retail & Consumer
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Advised J D Wetherspoon PLC on its exclusive strategic franchising partnership with Bourne Leisure, enabling the rollout of JDW branded pubs across the Haven holiday park estate. The first franchised site opened at Haven Primrose Valley in March 2024, with the partnership subsequently extended to four additional locations.
- United Kingdom
- Retail & Consumer
Credentials
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2026Made Partner in Pinsent Masons
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2025Qualified Franchise Professional, British Franchise Association
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2014Joined Pinsent Masons
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2014Qualified Law LLB
Out-Law / Insight by Scott Oxley
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