From household names to high-growth disruptors, we help retail and consumer brands thrive - navigating complexity, unlocking opportunity, and building the legal foundations for sustainable success.
Recognised by Chambers and Legal 500, we advise leading retail and consumer brands including Tesco, Google, Meta, Unilever, Heineken, and Harrods. Our support spans cyber and data protection, M&A, real estate, strategic partnerships, supply chains, brand protection, disputes, and energy procurement. We guide high-growth businesses from Series A funding through to exits via trade sales, private equity, and IPOs, with clients such as Huel, Sweaty Betty, Trinny London, and Charlotte Tilbury.
Our team advises on daily operations and strategic initiatives, including store portfolios, logistics, staffing, trading law, employment, immigration, IP, and branding. We also support global expansion, joint ventures, licensing, franchising, and regulatory compliance.
Our advisers act on domestic and international projects of all shapes and sizes, working with many of the leading names across this diverse sector. Browse our experience below, or use the filters to look-up recent work in particular geographies and legal disciplines.
Advised Porsche Cars Great Britain Limited a leading automotive distributor on the grant of a new 15-year lease involving property works in Didcot.
Advised Imperial Brands PLC, a FTSE 100 leading global consumer brands company, on the drafting and adoption of its discretionary and all-employee share incentive arrangements and their international implementation in 50+ jurisdictions.
Advised British multinational soft drinks company Nichols plc, best known for the iconic Vimto brand, on its acquisition of the low-calorie, low-sugar health drink brand VITHIT for €75 million
Advised an international food group on the outsourcing of warehouses to external operators, especially regarding the transfer of operations of the employees and the associated legal consequences.
Advised Tatton Services Limited, a joint venture company which is part of the Westmorland Group, owners of Tebay and Gloucester Services, on their development facilities agreement for the development of a new motorway services project on the M56 south of Altrincham in Cheshire.
Advised a major UK based beverage company on appointing a systems integration partner to support its pubs and hospitality business, facilitating the migration from its existing SAP environment to a Microsoft Dynamics 365 ERP platform.
Acted for a large global aviation catering and logistics company in recovering a significant wage overpayment from a former employee. The matter involved contested repayment, financial hardship considerations and enforcement risks. We advised on recovery strategy, commenced proceedings in the Victorian Magistrates’ Court, and represented the client in court-facilitated mediation.
Advising a food manufacturer following receipt of 2 prohibition and 4 improvement notices relating to alleged H&S breaches.
Advised Portobello Capital, together with the other shareholders, of Grupo Supera, a leading operator in the large-format sports and fitness centre segment, on the full divestment of the group through its sale to Ancala Partners.
Advised Tesco Stores Limited on the commercial and payment regulatory aspects of its landmark strategic partnerships with Uber Eats UK Limited and Roofoods Ltd (trading as Deliveroo), facilitating the expansion of Tesco's rapid grocery delivery service, Whoosh, by launching on two of the UK's leading third-party delivery platforms.
Our expertise, at your disposal
With over 490 partners and 3000 people around the world, we are well-placed to support you across a full range of legal and advisory services.
Partner
EmailBen’s expertise is advising and representing employers in all aspects of employment, industrial relations, and safety law. He is highly regarded for his pragmatic and strategic advice, and works closely with clients to build trust and an in-depth understanding of their business.
Partner
EmailRachael advises on all aspects of IP and works with some of the world's most recognisable brands, helping them protect and exploit their IP to maximise its value, on a global scale.
Partner
EmailZoe is a Criminal Regulatory Law specialist who advises on Health and Safety, Food Safety and Product Safety
Partner
EmailChristina is head of Pinsent Masons Pensions Solutions and acts as an independent trustee. She works closely with trustee boards, HR directors and finance directors to manage their pension risk.
Partner
EmailRob has significant experience on M&A and private capital transactions, acting for investors, management teams and portfolio companies across the private equity life cycle, including bolt on M&A, exits and continuation fund investments, focusing on the professional services and wealth management sectors.
Legal Director
EmailDésirée advises on worldwide trade mark and design portfolio management, international prosecution and clearance, enforcement, exploitation and commercialisation of trade marks and designs.
Partner, Head of Commercial
EmailClare leads the Commercial Team at Pinsent Masons. She helps clients achieve commercial outcomes advising on business critical projects like contractual joint ventures and outsourcings. Clare also leads our Innovation and Generative AI Teams - bringing fresh and creative thinking.
Partner
EmailKaren advises on Intellectual Property, Commercial Litigation, AI, Data, and Life Sciences regulation. She handles complex patent and brand litigation, and guides clients on IP commercialisation, EU AI Act compliance, advertising, data protection, FOI law, and medicines regulation.
Partner
EmailSamantha delivers strategic, solutions focused advice on complex IT and technology-related contracts. Her specialist expertise includes advising on ERP procurements and systems integrator services agreements, CRM system procurements, SaaS and cloud contracting, digital transformations, marketplace platforms, technology development and AI advisory.
Orbital has built specific workflows for Scottish commercial real estate work, built around Scots Law and Scottish real estate practice
Multinational law firm Pinsent Masons has advised Penta Real Estate on its investment into a landmark £230 million-plus joint venture with Staycity Group and advised the joint venture on the financing arrangements for the development, which will deliver a 350-room Wilde aparthotel in the heart of London's Farringdon district.
Multinational law firm Pinsent Masons has advised manufacturing companies PROXMUS and Promus on the sale of their businesses to CGH Innovation, one of Europe’s leading manufacturers of steel tanks and a portfolio company of H.I.G. Capital, a global private equity firm headquartered in Miami.