30th Floor, North Tower, Beijing Kerry Centre, 1 Guanghua Road, Chaoyang District, Beijing, 100020
+86 10 8519 0011
50th Floor, Central Plaza, 18 Harbour Road, Wan Chai, Hong Kong
+852 2521 5621
Room 4605, Park Place, 1601 Nanjing West Road, Jing An District, Shanghai, 200040
+8621 6321 1166
Suite 2405, 24/F, SCIA Tower, Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone of Shenzhen, Shenzhen, 518000
+86 755 6123 5666
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From household names to high-growth disruptors, we help retail and consumer brands thrive - navigating complexity, unlocking opportunity, and building the legal foundations for sustainable success.
We empower clients with practical, sustainable strategies to navigate digital change, retail shifts, and evolving customer expectations.
We guide clients through digital transformation - launching virtual stores, AI tools, and secure, influencer-driven commerce that engages modern consumers.
We help clients build trust by advising on ESG, product safety, and cyber resilience - managing climate risks, green claims, and digital threats.
Recognised by Chambers and Legal 500, we advise leading retail and consumer brands including Tesco, Google, Meta, Unilever, Heineken, and Harrods. Our support spans cyber and data protection, M&A, real estate, strategic partnerships, supply chains, brand protection, disputes, and energy procurement. We guide high-growth businesses from Series A funding through to exits via trade sales, private equity, and IPOs, with clients such as Huel, Sweaty Betty, Trinny London, and Charlotte Tilbury.
Our team advises on daily operations and strategic initiatives, including store portfolios, logistics, staffing, trading law, employment, immigration, IP, and branding. We also support global expansion, joint ventures, licensing, franchising, and regulatory compliance.
Our advisers act on domestic and international projects of all shapes and sizes, working with many of the leading names across this diverse sector. Browse our experience below, or use the filters to look-up recent work in particular geographies and legal disciplines.
Advised Imperial Brands PLC, a FTSE 100 leading global consumer brands company, on the drafting and adoption of its discretionary and all-employee share incentive arrangements and their international implementation in 50+ jurisdictions.
Advised British multinational soft drinks company Nichols plc, best known for the iconic Vimto brand, on its acquisition of the low-calorie, low-sugar health drink brand VITHIT for €75 million
Advised an international food group on the outsourcing of warehouses to external operators, especially regarding the transfer of operations of the employees and the associated legal consequences.
Advised Tatton Services Limited, a joint venture company which is part of the Westmorland Group, owners of Tebay and Gloucester Services, on their development facilities agreement for the development of a new motorway services project on the M56 south of Altrincham in Cheshire.
Acted for a large global aviation catering and logistics company in recovering a significant wage overpayment from a former employee. The matter involved contested repayment, financial hardship considerations and enforcement risks. We advised on recovery strategy, commenced proceedings in the Victorian Magistrates’ Court, and represented the client in court-facilitated mediation.
Advised a major UK based beverage company on appointing a systems integration partner to support its pubs and hospitality business, facilitating the migration from its existing SAP environment to a Microsoft Dynamics 365 ERP platform.
Advising a food manufacturer following receipt of 2 prohibition and 4 improvement notices relating to alleged H&S breaches.
Advised Portobello Capital, together with the other shareholders, of Grupo Supera, a leading operator in the large-format sports and fitness centre segment, on the full divestment of the group through its sale to Ancala Partners.
Advised Tesco Stores Limited on the commercial and payment regulatory aspects of its landmark strategic partnerships with Uber Eats UK Limited and Roofoods Ltd (trading as Deliveroo), facilitating the expansion of Tesco's rapid grocery delivery service, Whoosh, by launching on two of the UK's leading third-party delivery platforms.
Advised a specialist industrial services provider on a potential mercury poisoning incident and related regulatory investigation. A prosecution was successfully avoided following robust and persuasive representations at the interview under caution stage.
Our expertise, at your disposal
With over 490 partners and 3000 people around the world, we are well-placed to support you across a full range of legal and advisory services.
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Multinational law firm Pinsent Masons has advised developer Ghelamco on the €285 million sale of The Bridge, a landmark Warsaw office tower.
Multinational law firm Pinsent Masons is advising Manchester Storm on its move to the AO Arena, helping secure the UK ice hockey club's return to the arena it last called home in 2002.
Multinational law firm Pinsent Masons has appointed Fred Nicolle as a partner in its Intellectual Property (IP) team in London, strengthening the firm's European patents and life sciences offering.
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