The SEC has also ordered one crypto exchange to abandon a scheme offering more than 20% returns to customers and proposed tougher safeguards for investor assets after several crypto companies collapsed last year. Officials said the turmoil had revealed that customer funds were not as safe as had been advertised.
Tom Aries of Pinsent Masons said: “Regulators globally are now intervening in the crypto space with some pace following a number of high-profile scandals. While crackdowns may be necessary and appropriate in some areas of the industry, it will be important for regulators to strike the right balance. Too much intervention and they could stifle innovation and push industry participants to other markets. Too little and they risk potentially not having done enough to protect consumers and markets.”
Aries added that the issue was further complicated by the cross-jurisdictional considerations that the crypto industry raises. “It may require coordinated responses, making a fine line to tread even thinner,” he said.
David Hamilton of Pinsent Masons said: “The area of financial promotions also demonstrates the increasing cross-over between the crypto and traditional financial services worlds. The UK is due to extend its financial promotions regime to include a wider cohort of crypto investments, requiring firms to obtain sign-off from FCA-authorised persons before they can advertise their products.”
He added: “Those signing off crypto adverts as fair, clear and not misleading bear potential liability if adverts are subsequently found wanting by regulators. In light of recent crypto-related interventions by the Advertising Standards Agency and the FCA, authorised persons may think twice before taking on that responsibility.”