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Artificial intelligence

Innovation is in our DNA. We challenge convention to deliver purposeful, tech-enabled legal solutions—driven by bold ambition, proven impact, and a commitment to better outcomes for our clients.

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Our latest work

Our advisers act on domestic and international projects of all shapes and sizes, working with many of the leading names across this diverse sector. Browse our experience below, or use the filters to look-up recent work in particular geographies and legal disciplines.

  • Pure Data Centres Group Limited

    Advised Pure Data Centres Group on the construction and energy aspects of its €7.5 billion AI campus development in Seinäjoki, Finland. The project is expected to become one of Europe's largest AI infrastructure developments, with an initial 110MW campus and capacity to scale beyond 550MW.

  • Asian Development Bank

    Advised Asian Development Bank, a multilateral financial institution, on the development and deploying of AI-based applications in the financial sector.

  • Client confidential

    Advised a leading Retailer on AI service provider contract and EU AI Act compliance.

  • News UK & Ireland Limited

    Advised News UK & Ireland Limited on the contractual framework for the development of a new gaming application.

  • Coles Supermarkets Australia Pty Ltd

    Advised Coles Supermarkets Australia Pty Ltd a leading Australian retailer on the identification and mitigation of legal and operational risks associated with the adoption of several AI powered enterprise platforms from major global vendors. This included the adoption of an AI to support critical human resource functions.

  • Welsh Government

    Advising Welsh Government on delivery transmission grid infrastructure and private networks to support delivery of the first HM Government AI Growth Zones in South Wales.

  • Client confidential

    Assisted the provider of a widely used consumer AI product to update its data protection impact assessments and best interests of the child assessments to account for new feature launches, in anticipation of consultation with UK and EU regulators.

  • Client confidential

    Advised the provider of an AI-powered KYC tool on the potential applicability of the EU AI Act’s provisions relating high-risk AI systems.

  • Google Cloud EMEA Limited

    Led supporting Google Cloud in negotiations for the establishment of a first-of-its kind advanced AI superhub in EMEA.

  • Zilo Technology Limited

    Advising Zilo Technology, a developer of a financial platform, on distribution law matters as well as on the IP protection of software solutions based on the use of artificial intelligence.

Our expertise, at your disposal

With over 490 partners and 3000 people around the world, we are well-placed to support you across a full range of legal and advisory services.

Latest press releases

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Pinsent Masons wins at FT Innovative Lawyers Europe 2026

Multinational law firm Pinsent Masons has been named the eighth most innovative European law firm at this year’s FT Innovative Lawyers Europe Awards. The firm also won in the Innovative Lawyers in Sustainability category.

Pinsent Masons advises SERT on transformational internalisation

Multinational law firm Pinsent Masons has advised Stoneweg Europe Stapled Trust (SERT) on its proposed aggregate c.€122 million acquisition of Stoneweg's pan-European investment management platform, a transformational transaction that will establish SERT as a fully integrated real estate owner, operator and investment manager with approximately €3.2 billion of assets under management.

Pinsent Masons advises Ghelamco on a €285m transaction in the Polish office market

Multinational law firm Pinsent Masons has advised developer Ghelamco on the €285 million sale of The Bridge, a landmark Warsaw office tower. 

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