Pinsent Masons Announces Engagement with V7 Go to Enhance AI Capabilities

01 Aug 2024 | 01:37 pm | 1 min. read

Multinational law firm Pinsent Masons has entered into an agreement with AI software firm, V7 Labs, to deploy their new GenAI automation platform, ‘V7 Go’.

V7 Go is a state-of-the-art AI platform that will enable Pinsent Masons to enhance the analysis of natural language sources across its various practice areas, embedding the advantages of Generative AI directly within the firm’s legal services.

V7 Go’s capabilities offer immediate opportunities for increasing efficiency, scale, and quality at Pinsent Masons. This is in line with the firm’s broader R&D strategy to pilot technologies that deliver tangible benefits to its people and clients.

Orlando Conetta, Head of Research and Development at Pinsent Masons, commented:“V7 Go is the equivalent of Excel for natural language processing. Enabling users to scale complex chains of prompts across large volumes of documents. All through an intuitive and powerful UI.

“This investment reflects our view that we are witnessing a significant wave of creativity driven by Generative AI. Our R&D function provides us with the flexibility to rapidly examine new technologies and consider companies, like V7, that sit adjacent to the traditional legal tech marketplace. Challenging thinking as to the potential for AI in the legal industry and supporting services across our global offices.

Alberto Rizzoli, CEO and Co-Founder of V7, added: “We believe there is an enormous opportunity in empowering legal professionals to build and use tailored GenAI automation workflows. This collaboration will bring generative AI workflows to a wide number of legal professionals, helping to accelerate better efficiency and productivity, and in doing so, bring greater value to Pinsent Masons' clients."

Key Contacts

Orlando Conetta

Orlando Conetta

Head of Research & Development

View Profile

Latest press releases

Show me all press releases

Pinsent Masons has advised Tokai Carbon on the sale of its German subsidiary TOKAI ERFTCARBON GmbH

Multinational law firm Pinsent Masons has advised Tokai Carbon Co., Ltd. (“Tokai Carbon”) on the sale of its German subsidiary TOKAI ERFTCARBON GmbH (“TEG”), to Lenbach Equity Opportunities III. GmbH & Co. KG, which is exclusively advised by DUBAG Investment Advisory GmbH (“DUBAG”).

Pinsent Masons advises on Shackleton exit

Multinational law firm Pinsent Masons has advised the shareholders of independent financial advisory and wealth management firm Shackleton, including the private equity buy-and-build specialist Sovereign Capital Partners, on the exit to Lee Equity Partners.

Pinsent Masons named by The Times as a Top 50 Employer for Gender Equality

Multinational law firm Pinsent Masons has been announced by Business in the Community as one of The Times Top 50 Employers for Gender Equality in 2025. This year’s list marks the sixth time that the firm has been recognised for its commitment to embedding gender equality into all levels of the organisation.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons has advised Tokai Carbon on the sale of its German subsidiary TOKAI ERFTCARBON GmbH

Multinational law firm Pinsent Masons has advised Tokai Carbon Co., Ltd. (“Tokai Carbon”) on the sale of its German subsidiary TOKAI ERFTCARBON GmbH (“TEG”), to Lenbach Equity Opportunities III. GmbH & Co. KG, which is exclusively advised by DUBAG Investment Advisory GmbH (“DUBAG”).

Pinsent Masons advises on Shackleton exit

Multinational law firm Pinsent Masons has advised the shareholders of independent financial advisory and wealth management firm Shackleton, including the private equity buy-and-build specialist Sovereign Capital Partners, on the exit to Lee Equity Partners.

Pinsent Masons advises Gulf Nav on its AED 3.2 billion reverse takeover of Brooge Petroleum Gas Investment from Brooge Energy Limited

Multinational law firm Pinsent Masons has advised Gulf Navigation Holding PJSC (Gulf Nav), the only maritime and shipping company listed on the Dubai Financial Market, on its landmark reverse takeover of Brooge Petroleum and Gas Investment Company from NASDAQ-listed Brooge Energy Limited.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.