The essential role of trade marks in the promotion of sustainable goods and services

As part of our IP Brand Protection and Creative Rights series, this session will explore how trade marks can help business promote sustainable products and services, demonstrating their green credentials in the market.

Consumers are becoming increasingly environmentally conscious and actively seek out products that reflect their own values around climate change and sustainability. In this session, we will explore how trade marks, including the lesser known ‘certified’ and ‘collective’ marks, can help you promote your sustainable products and services, demonstrating your green credentials and giving you a USP in the market, while reflecting your commitment to meet your carbon net zero and sustainability targets.