Alteria Hero  1440 x 700

Alteria

A beacon of intelligence for your brand management and enforcement


Your brand is one of your most valuable assets. Misuse and counterfeiting negatively affects your profits, consumer safety and business reputation at home and around the globe. This is why we have launched Alteria, an easy-to-use system which combines effective brand management and enforcement through a single, user friendly platform.

Alteria Video thumbnail  600 x 338

Alteria reduces the administration burden on you and allows you to focus on what you do best. It lowers your legal spend, whilst providing a more efficient and effective solution to your brand management and enforcement needs.

1199275_Alteria Icons computerHow will Alteria help me?

Alteria gives you control of your brand portfolio and allows data to drive your decision making.

1199277_Alteria Icons graphHow do I predict portfolio costs?

Alteria provides for an automated trade mark and design renewal process and budgeting forecast.

1199274_Alteria Icons fistHow do I enforce my rights?

Alteria allows infringement takedowns on global online marketplaces and social media at the click of a button.

1199277_Alteria Icons graphHow do I track return on investment?

Alteria gives you tailored reports on your trade mark and design portfolio, online infringements and takedowns.

 

1199757_Alteria Screenshots  700 x 420 3

Lighting the way forward

Alteria guides you through all your brand management and enforcement requirements with an intuitive interface. Using one platform, Alteria captures both portfolio management and enforcement with: maps that provide an immediate geographic overview of where your brand is protected, graphs and statistics that gives you access to data analysis and intelligence, and listings of infringements on online marketplaces and social media for you to review your products and take action at the click of a button.

  • Immediate real time global view of your trade marks and designs
  • Powerful reporting and business intelligence, with an intuitive interface that enables in-depth analysis and easy reporting tools
  • Data driven decision making is the gateway to your business success

Meet the team

Show me all
Florian Traub

Partner

Florian heads Pinsent Masons' trade mark and brand protection team, with extensive experience in domestic and international filing, prosecution and portfolio management. Florian acts on behalf of clients before the EU Intellectual Property Office, the International Bureau of WIPO and the national offices in the UK, Ireland and Germany.

Traub Florian
Marc L. Holtorf

Rechtsanwalt, Fachanwalt für Gewerblichen Rechtsschutz, Partner, Head of German Intellectual Property

Marc Holtorf leads Pinsent Masons’ German Intellectual Property Group and the German Life Sciences sector. He specialises in supporting pharmaceutical, medical device and other high-tech companies in navigating through the complex world of contentious and non-contentious intellectual property.

Marc Holtorf
Dr. Nils Rauer, MJI

Rechtsanwalt, Partner

Nils leads the TMT team in our Frankfurt office with a focus on digitisation projects, the protection, use and enforcement of data and intangible rights, notably copyright and trade secrets.

Rauer Nils

Meet the team

Show me all
Marc L. Holtorf

Rechtsanwalt, Fachanwalt für Gewerblichen Rechtsschutz, Partner, Head of German Intellectual Property

Marc Holtorf leads Pinsent Masons’ German Intellectual Property Group and the German Life Sciences sector. He specialises in supporting pharmaceutical, medical device and other high-tech companies in navigating through the complex world of contentious and non-contentious intellectual property.

Marc Holtorf
Dr. Nils Rauer, MJI

Rechtsanwalt, Partner

Nils leads the TMT team in our Frankfurt office with a focus on digitisation projects, the protection, use and enforcement of data and intangible rights, notably copyright and trade secrets.

Rauer Nils
Florian Traub

Partner

Florian heads Pinsent Masons' trade mark and brand protection team, with extensive experience in domestic and international filing, prosecution and portfolio management. Florian acts on behalf of clients before the EU Intellectual Property Office, the International Bureau of WIPO and the national offices in the UK, Ireland and Germany.

Traub Florian