Pinsent Masons advises World Athletics on new Box to Box Films and Netflix sports series

21 Aug 2023 | 03:33 pm |

Multinational law firm Pinsent Masons has advised World Athletics on its agreement with Box to Box Films and Netflix for the production of a new sports series tracking top sprinters from across the world.

The firm advised on various aspects of the deal including the licensing of commercial rights, obtaining sub-licences from commercial rights holders and securing access to venues to allow filming. 

The Pinsent Masons team was led by partner and global head of sport, Trevor Watkins and senior associate, Scott Oxley.

The series will take an exclusive behind-the-scenes look at the high stakes, and mental toughness of the sprinters who devote their entire lives to crossing the finish line in record time, where their professional futures are decided in just fractions of a second. 

Commenting on the deal, Scott Oxley said: “The series is shining a light on a topical subject in sports and athletes’ mental health. We’re proud to have a role to play in the production of this new series which is set to showcase the best of what athletics has to offer.”

Pinsent Masons has been an Official Supplier to World Athletics and the World Athletics Series (WAS) Events since 2020. The Pinsent Masons team is currently on the ground supporting World Athletics at the World Athletics Championships Budapest 23, providing a bespoke rights protection program to identify and take down illegal streaming, piracy and other breaches of commercial rights.

Box to Box Films is the production company behind other Netflix documentaries including Drive to Survive, Full Swing, and Break Point. 

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