30th Floor, North Tower, Beijing Kerry Centre, 1 Guanghua Road, Chaoyang District, Beijing, 100020
+86 10 8519 0011
50th Floor, Central Plaza, 18 Harbour Road, Wan Chai, Hong Kong
+852 2521 5621
Room 4605, Park Place, 1601 Nanjing West Road, Jing An District, Shanghai, 200040
+8621 6321 1166
Suite 2405, 24/F, SCIA Tower, Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone of Shenzhen, Shenzhen, 518000
+86 755 6123 5666
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We advise sports organisations globally on governance, commercial rights, and regulatory disputes - offering strategic guidance and representation that shapes the business of sport.
Our business of sport and entertainment team of over 150 members includes experts in legal disciplines who also bring considerable hands-on experience as advisors, owners, investors, sponsors and participants in the industry.
Providing full-service support across all aspects of sport and entertainment we work across key markets including North America, Europe and the Middle East, with additional regional expertise in Australia, Asia Pacific and India.
With our depth of experience and global connectivity gained from being longstanding advisors to the sector, we aim to add considerable value - whether it be in relation to making an acquisition or a disposal, event bid, competition governance, dispute resolution or infrastructure delivery. In addition, our work extends to advice on gambling, gaming and e-sports.
Clients come to us not only for legal advice but also for guidance to help set their strategy, identify solutions to challenges, finalise and deliver against objectives and best realise commercial opportunities.
Our innovative, practical and pragmatic approach is always commercial, responsive to the fast-moving nature of the industry and vested in our market leading position as advisors – a winning formula enabling clients to act with confidence in the decisions they make.
Our advisers act on domestic and international projects of all shapes and sizes, working with many of the leading names across this diverse sector. Browse our experience below, or use the filters to look-up recent work in particular geographies and legal disciplines.
Advising Manchester Storm, a professional Ice Hockey team on its move to the AO Arena, helping secure the UK ice hockey club's return to the arena it last called home in 2002.
Advised Australian multi-content and entertainment business Sports Entertainment Group Limited on a capital raising to help fund the acquisition of MediaWorks Topco Limited, New Zealand’s largest audio business and third largest advertising platform.
Advised leading Premier League football club on the complex contractual extension of a global star player, including specialist employment tax advice and image rights provisions, demonstrating expertise in employment law and holistic support to the client’s HR and commercial legal teams.
Advised Portobello Capital, together with the other shareholders, of Grupo Supera, a leading operator in the large-format sports and fitness centre segment, on the full divestment of the group through its sale to Ancala Partners.
Advised a European investment holding company, on the legal due diligence process in connection with refinancing of a gaming and entertainment group.
Advised a professional sports club on a personal injury claim involving concussive injuries sustained by a player during rugby league activities.
Advised one of Australia’s fastest growing technology and entertainment companies on various matters including the establishment of a corporate governance framework to support business strategy and growth, as well as general contracting and M&A transactions.
Advised a national sports governing body on personal injury claims brought by former players alleging concussive injuries sustained during rugby league matches, including issues relating to insurance coverage.
Advised a leading Scottish football club on strategic employment matters for its football leadership team, including managers and coaching staff, drawing on sector expertise to support governance and workforce strategy.
Representing a leading Turkish football club in a transaction with an Irish counterparty, including advice on potential issues arising under English law.
Our expertise, at your disposal
With over 490 partners and 3000 people around the world, we are well-placed to support you across a full range of legal and advisory services.
We need partners with the same global outlook and desire to deliver our sport to its maximum potential. Pinsent Masons is uniquely positioned to assist us with these goals as a global law firm who prioritises innovation and forward-thinking.
Lord Sebastian Coe - President of World Athletics
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Multinational law firm Pinsent Masons has advised developer Ghelamco on the €285 million sale of The Bridge, a landmark Warsaw office tower.
Multinational law firm Pinsent Masons is advising Manchester Storm on its move to the AO Arena, helping secure the UK ice hockey club's return to the arena it last called home in 2002.
Multinational law firm Pinsent Masons has appointed Fred Nicolle as a partner in its Intellectual Property (IP) team in London, strengthening the firm's European patents and life sciences offering.
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