We advise sports organisations globally on governance, commercial rights, and regulatory disputes - offering strategic guidance and representation that shapes the business of sport.
Our business of sport and entertainment team of over 150 members includes experts in legal disciplines who also bring considerable hands-on experience as advisors, owners, investors, sponsors and participants in the industry.
Providing full-service support across all aspects of sport and entertainment we work across key markets including North America, Europe and the Middle East, with additional regional expertise in Australia, Asia Pacific and India.
With our depth of experience and global connectivity gained from being longstanding advisors to the sector, we aim to add considerable value - whether it be in relation to making an acquisition or a disposal, event bid, competition governance, dispute resolution or infrastructure delivery. In addition, our work extends to advice on gambling, gaming and e-sports.
Clients come to us not only for legal advice but also for guidance to help set their strategy, identify solutions to challenges, finalise and deliver against objectives and best realise commercial opportunities.
Our innovative, practical and pragmatic approach is always commercial, responsive to the fast-moving nature of the industry and vested in our market leading position as advisors – a winning formula enabling clients to act with confidence in the decisions they make.
Our advisers act on domestic and international projects of all shapes and sizes, working with many of the leading names across this diverse sector. Browse our experience below, or use the filters to look-up recent work in particular geographies and legal disciplines.
Advised Everton Football Club Company Limited regarding allegations by the Premier League of breaches of the Profitability and Sustainability Rules.
Advised Jockey Club Racecourses Limited a leading British racecourse operator regarding planned nonviolent action by an activist group at the Epsom Derby Festival, addressing potential disruption involving up to 1000 individuals and strategies to mitigate operational risks.
Advising Manchester Storm, a professional Ice Hockey team on its move to the AO Arena, helping secure the UK ice hockey club's return to the arena it last called home in 2002.
Advised Australian multi-content and entertainment business Sports Entertainment Group Limited on a capital raising to help fund the acquisition of MediaWorks Topco Limited, New Zealand’s largest audio business and third largest advertising platform.
Advised leading Premier League football club on the complex contractual extension of a global star player, including specialist employment tax advice and image rights provisions, demonstrating expertise in employment law and holistic support to the client’s HR and commercial legal teams.
Advised Portobello Capital, together with the other shareholders, of Grupo Supera, a leading operator in the large-format sports and fitness centre segment, on the full divestment of the group through its sale to Ancala Partners.
Advised a European investment holding company, on the legal due diligence process in connection with refinancing of a gaming and entertainment group.
Advised a professional sports club on a personal injury claim involving concussive injuries sustained by a player during rugby league activities.
Advised one of Australia’s fastest growing technology and entertainment companies on various matters including the establishment of a corporate governance framework to support business strategy and growth, as well as general contracting and M&A transactions.
Advised a national sports governing body on personal injury claims brought by former players alleging concussive injuries sustained during rugby league matches, including issues relating to insurance coverage.
Our expertise, at your disposal
With over 490 partners and 3000 people around the world, we are well-placed to support you across a full range of legal and advisory services.
Partner, Head of Sports
EmailTrevor delivers industry insight gained from over 20 years working within it not only as an advisor but as a former director and Chairman of a professional football team and from multiple diverse and high profile roles.
Partner, Head of Middle East
EmailCatherine specialises in advising public and private sector organisations around the world on PFI and PPP transactions.
Partner
EmailIbrahim, Managing Partner at Pinsent Masons Saudi Arabia, advises public and private sector clients on corporate and commercial matters, including joint ventures, acquisitions, PPPs, and governance, ensuring compliance with regulatory frameworks and strategic business objectives.
Partner
EmailRichard co-leads our Garden Communities team, advising on over 30 Garden Communities across the UK. He specialises in the full life cycle for Garden Communities projects, and Locally Led New Town Development Corporations and other delivery vehicles. With Stewardship, he advises on data trusts for Garden Communities to achieve ESG outcomes.
Partner
EmailKaren advises on Intellectual Property, Commercial Litigation, AI, Data, and Life Sciences regulation. She handles complex patent and brand litigation, and guides clients on IP commercialisation, EU AI Act compliance, advertising, data protection, FOI law, and medicines regulation.
Partner
EmailDaniel specialises in high-value and complex commercial disputes. He has significant trial experience in the High Court and international arbitration under various institutional rules, including ICC, LCIA, UNCITRAL and SIAC.
Partner
EmailSamantha delivers strategic, solutions focused advice on complex IT and technology-related contracts. Her specialist expertise includes advising on ERP procurements and systems integrator services agreements, CRM system procurements, SaaS and cloud contracting, digital transformations, marketplace platforms, technology development and AI advisory.
Partner, Co-Head of Intellectual Property
EmailTom advises clients in the enforcement and defence of their intellectual property rights.
Partner
EmailScott specialises in franchising, brand licensing and strategic partnerships across retail, sport and hospitality. An accredited Qualified Franchise Professional with extensive UK and international experience advising on franchise expansion, asset commercialisation, sponsorship, media rights, licensing and other commercial contracts.
Orbital has built specific workflows for Scottish commercial real estate work, built around Scots Law and Scottish real estate practice
Multinational law firm Pinsent Masons has advised Penta Real Estate on its investment into a landmark £230 million-plus joint venture with Staycity Group and advised the joint venture on the financing arrangements for the development, which will deliver a 350-room Wilde aparthotel in the heart of London's Farringdon district.
Multinational law firm Pinsent Masons has advised manufacturing companies PROXMUS and Promus on the sale of their businesses to CGH Innovation, one of Europe’s leading manufacturers of steel tanks and a portfolio company of H.I.G. Capital, a global private equity firm headquartered in Miami.
