Guest Blog Article: Freelance professional or professional freelancer?
Remote working and flexible employment are within the DNA of Vario. But that flavour of innovation has now been tasted in many walks of life, and the emphasis on centralised collaborative working may not return for many more after Covid. To the surprise of some sceptics, flexible working works – and offers a previously untried option. Having had toes forcibly put in the water, what if many more choose to go swimming?
In many environments we have learned that remote working relies more heavily on the resilience of strong interpersonal relationships than the more malleable day-to-day interactions. Trust and confidence between individuals underpin working relationships. Go one step further and shared values between employees (or contractors) and clients are what supports a commitment to mutually successful outcomes. Identifying those shared professional values requires an intrinsic clarity on who you are and what you stand for; in other words, a defined personal brand.
In this globally connected working environment, a promoted unique skill set possessed by one in a million, will have seven thousand peers. There are just two things which can’t be found in anyone else. Firstly, where and how you work, and how seamlessly and effortlessly you personally merge that into the working relationship. Secondly, your unique background of experience. In short, it is not your skill set that will set you apart, it is how you make that capability accessible.
The latter is easily ratified; you have evaluated and demonstrated qualifications, capability and experience which you have chosen to exercise in a modern and flexible way. But the former has facets all of which need to be polished. Project who you are, and what you want. Be confident in your skills and acknowledge your limitations. Use a mirror, metaphorical and real. What you think people see, may not be accurate.
The Covid experience questions traditional working paradigms for many of us. For those already experiencing the flexibility, self-actualisation and professional satisfaction that comes from freelancing, the landscape has nevertheless changed. Ensuring personal goals continue to be realised, may well require a more measured and planned self-promotion and considered management of personal branding. Economic uncertainty, change and commercial tension ensure a consistent demand for talent and expertise, but as your personal brand sends out its message, be ready to raise the volume.
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