The territorial scope of the GDPR matters because of the tough new rules it introduced. Not only did the GDPR bolster expectations of the way organisations provide for the security of the personal data they collect, use and store, it introduced for the first time in EU legislation a general duty to notify personal data breaches to data protection authorities and data subjects, in certain circumstances, within 72 hours of such a breach being identified. Businesses in some sectors of the EU economy, such as telecoms and banking, already faced data breach notification requirements under earlier legislation.
In the context of cyber incidents, the EDPB's guidance makes organisations' assessment of whether or not the GDPR applies a nuanced one, with a particular focus upon the processing activities relevant to the incident. To carry out this assessment in the typical tight timescales following an incident can be particularly challenging for organisations and requires expert advice – 25% of instructions to our European cyber teams involve the provision of advice to non-EEA entities as to whether or not the GDPR applies.
In positive news for businesses, further guidance has been promised by the EDPB in relation to the 'one stop shop' mechanism that applies under the GDPR. This is the system that enables organisations to engage with just one data protection authority in respect of incidents or other matters that have a cross-border impact, instead of potentially tens of different authorities within the EU as was previously the case.
Our experience, as the EDPB's own reported findings support, is that the way the one stop shop mechanism operates could be improved, so further clarification of the procedural steps and harmonisation of the approach taken by data protection authorities across the EU would be welcome.
Other legal frameworks
The GDPR has been used as a model by other countries around the world that have moved to update, or introduce entirely new, data protection legislation. Brazil, Thailand and Panama are among the countries that have adopted new legislation that aligns closely to the GDPR.