The risks of breaching competition law can be serious. Businesses can be fined up to 10% of their annual global turnover, while there is potential criminal liability for individuals involved as well as, increasingly in the UK, the prospect of long periods of director disqualification.
The risk assessment
Businesses need to carry out their risk assessments on a case by case and project by project basis. An assessment of and justifications for collaborating on one project does not provide a green light for cooperation on other future projects.
Businesses should consider whether their JV partners are their actual or potential competitors. If they are not, the competition issues are very significantly reduced. If the parties are coming together to each offer complementary expertise or skills, and businesses can be sure that they do not compete with those companies in the same or related markets, there are generally no competition concerns.
However, if would-be JV partners are competitors, businesses need to be able to justify why it is necessary for them to bid jointly for the project or whether they could have done it alone. Justifications based on the need to share risk, capacity and resources may be entirely justified but businesses need to be able to substantiate those justifications, and always make sure that internal documents are consistent with that analysis.
JVs between competitors which are designed to operate on an ongoing basis as opposed to undertaking specific one-off projects are most likely to be scrutinised closely. It is often possible to demonstrate that JVs created for complex projects, such a major infrastructure projects, bring benefits to the wider public, and secure efficient allocation of public resources, which could only be delivered by collaboration between companies. For example, any assessment of a joint purchasing arrangement created to support a major project would assess the extent to which the cooperation between the parties on the purchasing market would have a restrictive impact on competition in the selling market, whilst also taking account of the likely efficiencies arising from economies of scale through the joint purchasing.
Whilst many JVs have no anti-competitive effects and are justified in principle, there is a risk that the parties may inadvertently step over the line between legitimate and pro-competitive cooperation into a breach of competition law during the operation of the JV. The JV should not be used as a cover for anti-competitive cooperation in the market such as price fixing, market sharing, bid rigging or the exchange of commercially sensitive information.
One of the most challenging compliance issues in JV arrangements between competitors is the prohibition on the exchange of commercially sensitive information. Guidance, protocols and information barriers may need to be put in place to make sure that the information shared is the minimum necessary to enable the JV to operate and does not cross the line into a wider sharing of commercially sensitive information beyond what is necessary for the particular project. This often arises where there is pressure from project owners be more 'open book', for example, in relation to joint purchasing.
As regards employees who are seconded by the parent companies to the JV or that sit as directors on the board of the JV, businesses may need protocols and confidentiality agreements in place to prevent certain commercially sensitive information being passed back within the parent companies.
Businesses need to make sure that there is a joined-up approach across all the JV parties to ensure that all risks are identified, managed and updated on a regular basis as the project develops and keep the risks under review and adapt them as necessary.
In considering the JV structuring, businesses should also consider whether any requirements to notify merger arrangements are triggered. Merger control rules will usually only apply to joint ventures where a stand-alone business with long term cooperation is envisaged and is not specific to one particular project. If this is the case, and certain financial thresholds are met, a filing may be required in one or more jurisdictions before the parties can complete and implement the JV agreement. Now the UK has left the EU, separate parallel merger filings may be required in both the UK and EU.
Tax considerations
The vehicle used to structure a JV will have different consequences from a tax perspective. This means it is important to consider tax at the outset, as the tax position from the various jurisdictions involved may influence the JV parties' choice of vehicle.
When considering the tax position of a JV vehicle, there are three main stages where tax will be relevant:
- at the outset, when the vehicle is established and assets may need to be transferred into the vehicle by the JV parties;
- whilst the JV is in operation and profits need to be distributed to the JV parties; and
- at the end of the project, when the JV is being terminated and assets need to be transferred out of the JV and residual cash/capital distributed amongst the JV parties.
If businesses are restructuring an existing JV and using a different vehicle there may be tax consequences where assets are transferred into the new JV.
When making structuring decisions that may affect the tax position of the JV and/or the JV parties, it is also important to consider whether there is sufficient cash available to pay any tax – particularly where a JV is being restructured. The restructuring may be taking place due to financial distress of one/more of the JV parties but the restructure may give rise to taxes that need to be paid despite the fact that profits may not be available for distribution to pay the tax.
The tax consequences of a corporate JV
A JV company will be a separate legal entity which will be liable for tax on profits in its own right.