Out-Law Guide | 17 May 2007 | 11:01 am | 8 min. read
An IP address in isolation is not personal data under the Data Protection Act, according to the Information Commissioner. But an IP address can become personal data when combined with other information or when used to build a profile of an individual, even if that individual's name is unknown.
Computers and other devices that are connected to the internet are assigned unique identifiers known as Internet Protocol (IP) addresses to identify and communicate with each other.
The internet's authority for names and numbers is ICANN, based in California. It delegates authority for the management and creation of IP addresses to a body called the Internet Assigned Numbers Authority (IANA). IANA allocates blocks of addresses to one of five Regional Internet Registries, including RIPE in Europe. In turn, these regional bodies allocate smaller blocks of addresses to ISPs and organisations.
The most common type of IP address is displayed as four numbers between zero and 255, e.g. 126.96.36.199. This format – known as IP version 4 – will accommodate a maximum of 4.3 billion addresses. The growing number of devices connected to the internet is driving the adoption of IP version 6 – a format that will accommodate more devices (it displays an IP address as eight groups of four hexadecimal digits, e.g. 2001:0db8:0000:0000:0000:0000:1428:57ab), though it is not yet widely supported.
When an individual connects his computer to the internet it is either with the same IP address each time, known as a static IP address; or with a different number each time, known as a dynamic IP address. Some ISPs allocate dynamic IP addresses, others allocate static IP addresses. Visiting an IP lookup site will tell you what IP address you are currently using. You can determine whether it is dynamic or static if you disconnect your internet connection, reconnect and then check your IP address again.
As soon as you visit a website your IP address will be available to that site. It is common for websites to keep a record of all IP addresses that visited with the data and time of the visit, even if this record is never used. Your ISP also has a record of your internet activity. Even if your IP address is a dynamic address – i.e. it changes every time you connect to the internet – your ISP will be able to identify your browsing activity because it knows what number was allocated to which customer and when.
Limited information is freely available about any IP address. Because IP addresses are allocated in batches, your IP address, be it static or dynamic, will be in a particular range that typically reveals your choice of ISP and your geographic location – though at best this will identify a city, not a street, and it won't always identify the right city or even the right country, depending on your ISP and its system for allocating IP addresses.
When accessing a website from an office computer, you might share one IP address with numerous colleagues. It is likely that your office can identify which computer on its network accessed a particular site, though, even if that site's access records show a shared IP address.
The Data Protection Act regulates the collection and use of personal data. If data is not personal data it is not caught by the Act – but it is not always obvious whether data is personal data or not. An IP address in isolation is not personal data because it is focused on a computer and not an individual. This reasoning was applied by the Hong Kong Privacy Commissioner in a complaint about Yahoo!'s disclosure of information about a journalist to Chinese authorities (Hong Kong clears Yahoo! of privacy breach over jailed journalist, OUT-LAW News, 15/03/2007). The Commissioner wrote in his report: "an IP address per se does not meet the definition of 'personal data'".
In the hands of an ISP an IP address becomes personal data when combined with other information that is held – which will include a customer's name and address. In the hands of a website operator, it can become personal data through user profiling.
Most sites do not profile their users using IP addresses. They typically use IP addresses for demographic purposes such as counting visitors, their countries of origin and their choice of ISP. Their organisation might also be identifiable.
Sites typically gather statistical data about the path that users take through a website and the page from which they left the site. Banking websites might also use IP addresses as a security measure – for example, if a customer regularly accesses his account from an IP address in London, access to that customer's account from an IP address in Moscow might indicate fraud.
The most common privacy concern surrounding IP addresses is their use in marketing. A visitor's path through a website could be followed and any adverts that are clicked can be identified. On the next visit, that user could be shown ads that are similar to those he clicked on the previous visit. But this fails when the user has a dynamic IP address: the user will be unknown.
In 2001, the then Information Commissioner, Elizabeth France, acknowledged the difficulty of using IP addresses to build up personalised profiles. "It is hard to see how the collection of dynamic IP addresses without other identifying information would bring a website operator within the scope of the Data Protection Act 1998," she wrote.
She continued: "Static IP addresses are different. As with cookies they can be linked to a particular computer which may actually or by assumption be linked to an individual user. If static IP addresses were to form the basis for profiles that are used to deliver targeted marketing messages to particular individuals they, and the profiles, would be personal data subject to the Data Protection Act 1998. However, it is not easy for a website operator to distinguish between dynamic and static IP addresses. Thus the scope for using IP addresses for personalised profiling is limited." This approach has now been incorporated into guidance on the Information Commissioner's website, entitled, 'Collecting Personal Information Using Websites' (June 2007).
France concluded: "If dynamic or static IP addresses are collected simply to analyse aggregate patterns of website use they are not necessarily personal data. They will only become personal data if the website operator has some means of linking IP addresses to a particular individual, perhaps through other information held or from information that is publicly available on the internet. ISPs will of course be able to make this link but the information they keep will not normally be available to a website operator."
Similar guidance came from an independent EU advisory body called the Article 29 Data Protection Working Party. It wrote in November 2000: "The possibility exists in many cases, however, of linking the user’s IP address to other personal data (which is publicly available or not) that identify him/her, especially if use is made of invisible processing means to collect additional data on the user (for instance, using cookies containing a unique identifier) or modern data mining systems linked to large databases containing personally-identifiable data on internet users."
The Article 29 Working party is currently working on a report into how well the privacy policies of internet search engines operated by Google, Yahoo, Microsoft and others, comply with EU data protection law. As a result, a debate arose in the EU Commission as to whether IP addresses can amount to personal data. Initially it seemed from reports that the outcome of the debate indicated that, going forward, all IP addresses should be considered to be personal data, rather than just those that can be considered with other information to identify a particular individual.
However, Peter Scharr (the German Federal Data Protection Commissioner and Chairman of the Article 29 Working Party, whose comments were the subject of various articles on the debate), has confirmed that his comments were misconstrued by the press and in fact, the position in the UK in relation to IP addresses remains as per the Information Commissioner's guidance above (subject to the Courts taking a different view). However, he also stated that all IP addresses should be treated by companies using them, as personal data, as ultimately only the Courts can decide for certain whether they amount to personal data and therefore, companies should exercise caution.
This reflects a 2007 opinion of the Article 29 Working Party on the concept of personal data, commenting on its earlier 2000 opinion. The Working Party notes that where identification is possible an IP address will be personal data (an example of an exception being a computer in an internet café where the ISP has no means of identifying the user) and that in any event as ISPs would find it difficult to distinguish where identification is possible, all IP addresses should be treated as personal data "to be on the safe side".
If you wish to use IP addresses to identify or build a profile on each of your visitors as an individual, even if they are never identified by name, you should assume that the Data Protection Act applies. Only a court can decide for certain whether or not this is a processing of personal data to which the Act applies and there have been no court rulings on this point to date. The safest course is to assume that the Act does apply in these circumstances. A court will be influenced by the Information Commissioner's guidance on this point. Therefore you should make visitors aware of your intentions to use IP addresses at the earliest opportunity.
Please note: The UK Commissioner's guidance appeared in a set of Website FAQ published in 2001 and no longer available at the Commissioner's site.