What goods or services do you intend to supply? In which countries will customers in your target market reside? How will you reach your target audience? Do you need to exclude potential audiences?...
Target market
- What goods or services do you intend to supply?
- In which countries will customers in your target market reside?
- How will you reach your target audience?
- Do you need to exclude potential audiences? (e.g. in countries with which you do not wish to do business).
- What legal/regulatory provisions affect your trading/advertising in your target markets?
- What risks do you run in non-targeted markets? (e.g. if exclusion methods do not work).
- How much will advertising cost?
- Do you have the necessary distribution channels to deliver goods to your customers?
- How will your target market wish to pay?
Revenue stream
- What are your main revenue streams?
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- Sale of goods?
- Sale of advertising?
- Commission?
- Other?
Data protection
- Will you be acquiring personal data?
- When and where will you obtain it?
- What do you want to do with the data?
- What about in three or five years time?
- Do you have the necessary consents or registrations?
- Do you intend to transfer personal data overseas?
- Will personal data be accessible via your web site?
- Do you have the necessary consents?
- Is any of the data which you are collecting "sensitive"? (See our guide on )
Domain name
- Have you decided on your domain name?
- Is it short? E.g. "books.com" and not "buyyourbooksonline.com"
- Is it easy to remember/obvious?
- Have you checked to see if anyone else has registered the same or a similar name in the relevant domain name registries?
- Have you undertaken a trade mark search in your chosen target markets?
- Have you registered or applied for registration of a trade mark?
Tax and regulation
Will your web site/server:
- Expose you to tax in other jurisdictions?
- Require you to seek authorisation from regulators in other jurisdictions?