The Bango Fingerprint provides a way to uniquely identify mobile users visiting a mobile site. Content providers can improve the user experience by recognising returning users and providing them more relevant content or services. The unique identity can be used to authenticate users and maintain facilities such as shopping baskets.
"The addition of cookies to web browsers enabled sites to provide better user experiences, reducing the need for logins and enabling sites to be tailored to users," said Ray Anderson, CEO of Bango.net. "The Bango Fingerprint brings these benefits to mobile sites, providing users with a fast track to exactly what they want. This is particularly important on a mobile as the small screen size makes navigation harder."
A physical fingerprint is unique to each person but does not reveal the user’s identity unless the person decided to give you his or her identity information. Similarly, Bango provides a digital fingerprint that does not reveal the user's phone number or personal details so they cannot be exploited for spamming.
Additional anti-fraud protection is enabled with the Bango Fingerprint through security tokens. The content provider can verify a user's fingerprint. This stops anyone from trying to avoid payment. Fraud over the air is prevented because the content provider double-checks that the security token came from Bango.