The appearance of the BidBay web site mirrors certain features associated with eBay, including its colour scheme and logo. The incorporation of additional functions into the BidBay site, such as the provision of a facility for users to keep note of their purchases and sales, have also been attacked by eBay.
According to BidBay, its domain name was purchased by its present CEO George Tannous through an eBay auction. He set up the rival site because he felt that the eBay services were not user-friendly. There has been no official response from BidBay on the lawsuit, but the E-Commerce Times reports that Tannous intends to counter-sue eBay.