On-line advertising revenue in the US last year exceeded $9.6 billion, up almost 33% on 2003 and beating the previous revenue record in 2000 by nearly 20%, according to a report released yesterday by the Interactive Advertising Bureau ( IAB ) and PricewaterhouseCoopers.
Figures for the last quarter of 2004 show revenues totalling a record $2.69 billion, marking the highest quarter ever reported, according to the Internet Advertising Revenue Report.Despite this, on-line advertising revenue accounted for only around 3.7% of the total ad-spend in the US in 2004, up slightly from 3% in 2003.The bulk of the revenue is concentrated in the top 10 on-line ad sellers, who were responsible for 71% of the total revenue earned in the last quarter of 2004. Advertising that targeted national or non-local audiences accounted for 94% of 2004 fourth quarter revenues, says the report.The report shows that consumer advertisers continued to represent the largest category of advertisers, accounting for 49% of the 2004 annual revenues, up significantly from the 37% reported for the same period in 2003. The largest sub-categories under the consumer umbrella include retail, automotive, leisure, entertainment and packaged goods.The top ad format was search-based, accounting for 40% of the market, with classifieds, display and rich media continuing to grow at a healthy rate, says the report.With regard to pricing models, impression-based pricing was still the top choice for buyers and sellers, accounting for 42% of revenues, but performance-based deals grew to 41%, up from 37% in 2003."Interactive Advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix," said Greg Stuart, president and CEO of the IAB.
Very large organisations (VLOs) could face higher fines for health and safety offences under amended guidelines published by the Sentencing Council for England and Wales.
Major changes to the way businesses navigate and comply with digital regulation in the EU – such as rules on AI, use of data, and cybersecurity – could follow from a package of proposals put to law makers on Friday.
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