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Is that a tumour in your pocket ...or are you just pleased to see me?


Levi Strauss is introducing a new range of trousers which will contain a mobile phone pocket supported by an “anti-radiation lining to prevent possible health risks“ according to reports today by Reuters, the Financial Times and the Guardian.

The protective trousers will be sold under Levi’s “Dockers” brand and go on sale in the UK next year. However, the move is expected to upset mobile phone companies which claim that there are no health risks associated with mobile phones.

Levi’s stopped short of claiming that there is a health risk with mobiles; instead, the US company said it is “responding to customer concerns” about radiation emissions.

The Financial Times reports that Professor Lawrence Challis, a member of a Government committee of scientific experts which looked into the health risks of phone emissions, “urged children to protect themselves from possible risks by keeping handsets away from their heads and, in the case of boys, away from their laps.”

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