In a separate report, the Hay Group this month said that e-commerce CEOs, heads of e-commerce and directors of strategy, technology and marketing earn an average of £146,000 if based in the UK's regions, around 14% more than their London counterparts.
Among middle management in e-businesses, higher pay for working outside London is not as uniform as it is for senior management. Nevertheless, some middle management roles pay dramatically higher salaries in the regions. Heads of design and senior web administrators, for example, are paid 18% more outside London. In more junior roles, however, higher pay in London remains the norm.
Mark Thompson, Consultant at the Hay Group commented:
"Senior e-people are in an exceptional position relative to other senior professionals. They can move out of London in pursuit of 'quality of life' and receive a pay rise at the same time - a rather more alluring prospect than the irksome pay cut usually associated with a move to the provinces.
"The fact that e-businesses are able to offer senior job opportunities outside London at or above London pay rates is, in part, a reflection of the relative independence of e-business of the constraints of physical location. However, it is also related to the fact that the vast majority of those involved at a senior level in e-commerce have developed their careers in London. Regional e-commerce organisations are therefore having to offer significant financial incentives to convince e-people to pull up the roots they have put down in the capital."