Pinsent Masons advises inov-8 on ISIS Equity Partners investment

14 May 2012 | 04:13 pm | 1 min. read

International law firm Pinsent Masons has advised Inoveight Holdings Limited (inov-8) on an investment made by ISIS Equity Partners (ISIS) into its expanding international business.

Founded in 2003, inov-8 is a performance sportswear brand focused on road running products. Selling to customers in 58 countries, the brand's major markets include the US, UK and Europe. The business has an international team of 44, with 17 new members of staff appointed in the last 12 months.

The investment by ISIS will support the business expand into new markets and further develop its established track record of ground breaking product development. The ISIS deal team was led by Mark Advani and James Titmuss (2010 English Fell Running Team gold medal winner).

Wayne Edy, Founder of inov-8 comments: “Finding an investment partner that understands the opportunities and potential created by new technology and innovative thinking in all areas of the business was crucial to accelerating our growth plans.”

Mark Advani, Partner, ISIS Equity Partners, said: “inov-8 designs and makes great shoes for achieving and aspiring athletes. We are really looking forward to working with them to take the brand to the World.”

The Pinsent Masons team advising inov-8 on the deal was led by Corporate Partner Peter Wood and Corporate Senior Associates Michael Walby and Andy Phillips.

Commenting on the deal, Andy said: "We are delighted to have worked with the impressive and committed inov-8 team.  We are also very proud to have played a part in this important transaction, which will provide a strong platform for the continued global expansion of the inov-8 brand”

inov-8 was also advised on the deal by KPMG’s corporate finance team led by Rod Wilkinson and Graham Pearce.

Latest press releases

Show me all press releases

Pinsent Masons appoints leading Life Sciences IP partner in London

Multinational law firm Pinsent Masons has recruited Life Sciences partner Gina Bicknell, adding additional skills and strength to its Technology, Science and Industry (TSI) sector capabilities.

Pinsent Masons unveils minority ethnic workforce targets

Multinational law firm Pinsent Masons has unveiled a series of UK workforce targets designed to eradicate barriers to entry and promotion for minority ethnic people and improve diversity.

Pinsent Masons wins Construction Law Firm of the Year at the Asian Legal Business Hong Kong Law Awards

Multinational law firm Pinsent Masons has been named Construction Law Firm of the Year at the Asian Legal Business Hong Kong Law Awards. This is the eleventh time in twelve years that the firm has been awarded the Construction Law Firm of the Year accolade.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons appoints leading Life Sciences IP partner in London

Multinational law firm Pinsent Masons has recruited Life Sciences partner Gina Bicknell, adding additional skills and strength to its Technology, Science and Industry (TSI) sector capabilities.

Pinsent Masons unveils minority ethnic workforce targets

Multinational law firm Pinsent Masons has unveiled a series of UK workforce targets designed to eradicate barriers to entry and promotion for minority ethnic people and improve diversity.

Pinsent Masons wins Construction Law Firm of the Year at the Asian Legal Business Hong Kong Law Awards

Multinational law firm Pinsent Masons has been named Construction Law Firm of the Year at the Asian Legal Business Hong Kong Law Awards. This is the eleventh time in twelve years that the firm has been awarded the Construction Law Firm of the Year accolade.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts