Pinsent Masons advises inov-8 on ISIS Equity Partners investment

14 May 2012 | 04:13 pm | 1 min. read

International law firm Pinsent Masons has advised Inoveight Holdings Limited (inov-8) on an investment made by ISIS Equity Partners (ISIS) into its expanding international business.

Founded in 2003, inov-8 is a performance sportswear brand focused on road running products. Selling to customers in 58 countries, the brand's major markets include the US, UK and Europe. The business has an international team of 44, with 17 new members of staff appointed in the last 12 months.

The investment by ISIS will support the business expand into new markets and further develop its established track record of ground breaking product development. The ISIS deal team was led by Mark Advani and James Titmuss (2010 English Fell Running Team gold medal winner).

Wayne Edy, Founder of inov-8 comments: “Finding an investment partner that understands the opportunities and potential created by new technology and innovative thinking in all areas of the business was crucial to accelerating our growth plans.”

Mark Advani, Partner, ISIS Equity Partners, said: “inov-8 designs and makes great shoes for achieving and aspiring athletes. We are really looking forward to working with them to take the brand to the World.”

The Pinsent Masons team advising inov-8 on the deal was led by Corporate Partner Peter Wood and Corporate Senior Associates Michael Walby and Andy Phillips.

Commenting on the deal, Andy said: "We are delighted to have worked with the impressive and committed inov-8 team.  We are also very proud to have played a part in this important transaction, which will provide a strong platform for the continued global expansion of the inov-8 brand”

inov-8 was also advised on the deal by KPMG’s corporate finance team led by Rod Wilkinson and Graham Pearce.

Latest press releases

Show me all press releases

Pinsent Masons advised Schütz Family Office on the acquisition of Freie Internationale Sparkasse

Multinational law firm Pinsent Masons has advised Schütz Family Office on the acquisition of private bank Freie Internationale Sparkasse S.A..

Pinsent Masons named a top ten family friendly employer for fourth year in a row

Multinational law firm Pinsent Masons has been named as one of the top ten family friendly employers in the UK by work life balance charity, Working Families.

Pinsent Masons wins Insurance Team of the Year at Legal Business Awards 2020

Multinational law firm Pinsent Masons has won Insurance Team of the Year at the Legal Business Awards 2020 for its role advising Royal London on its Brexit strategy and the implementation of a cross-border reorganisation of part of its business.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advised Schütz Family Office on the acquisition of Freie Internationale Sparkasse

Multinational law firm Pinsent Masons has advised Schütz Family Office on the acquisition of private bank Freie Internationale Sparkasse S.A..

Pinsent Masons named a top ten family friendly employer for fourth year in a row

Multinational law firm Pinsent Masons has been named as one of the top ten family friendly employers in the UK by work life balance charity, Working Families.

Pinsent Masons wins Insurance Team of the Year at Legal Business Awards 2020

Multinational law firm Pinsent Masons has won Insurance Team of the Year at the Legal Business Awards 2020 for its role advising Royal London on its Brexit strategy and the implementation of a cross-border reorganisation of part of its business.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts