Pinsent Masons advises inov-8 on ISIS Equity Partners investment

Founded in 2003, inov-8 is a performance sportswear brand focused on road running products. Selling to customers in 58 countries, the brand's major markets include the US, UK and Europe. The business has an international team of 44, with 17 new members of staff appointed in the last 12 months.

The investment by ISIS will support the business expand into new markets and further develop its established track record of ground breaking product development. The ISIS deal team was led by Mark Advani and James Titmuss (2010 English Fell Running Team gold medal winner).

Wayne Edy, Founder of inov-8 comments: “Finding an investment partner that understands the opportunities and potential created by new technology and innovative thinking in all areas of the business was crucial to accelerating our growth plans.”

Mark Advani, Partner, ISIS Equity Partners, said: “inov-8 designs and makes great shoes for achieving and aspiring athletes. We are really looking forward to working with them to take the brand to the World.”

The Pinsent Masons team advising inov-8 on the deal was led by Corporate Partner Peter Wood and Corporate Senior Associates Michael Walby and Andy Phillips.

Commenting on the deal, Andy said: "We are delighted to have worked with the impressive and committed inov-8 team.  We are also very proud to have played a part in this important transaction, which will provide a strong platform for the continued global expansion of the inov-8 brand”

inov-8 was also advised on the deal by KPMG’s corporate finance team led by Rod Wilkinson and Graham Pearce.