Pinsent Masons advises inov-8 on ISIS Equity Partners investment

14 May 2012 | 04:13 pm | 1 min. read

International law firm Pinsent Masons has advised Inoveight Holdings Limited (inov-8) on an investment made by ISIS Equity Partners (ISIS) into its expanding international business.

Founded in 2003, inov-8 is a performance sportswear brand focused on road running products. Selling to customers in 58 countries, the brand's major markets include the US, UK and Europe. The business has an international team of 44, with 17 new members of staff appointed in the last 12 months.

The investment by ISIS will support the business expand into new markets and further develop its established track record of ground breaking product development. The ISIS deal team was led by Mark Advani and James Titmuss (2010 English Fell Running Team gold medal winner).

Wayne Edy, Founder of inov-8 comments: “Finding an investment partner that understands the opportunities and potential created by new technology and innovative thinking in all areas of the business was crucial to accelerating our growth plans.”

Mark Advani, Partner, ISIS Equity Partners, said: “inov-8 designs and makes great shoes for achieving and aspiring athletes. We are really looking forward to working with them to take the brand to the World.”

The Pinsent Masons team advising inov-8 on the deal was led by Corporate Partner Peter Wood and Corporate Senior Associates Michael Walby and Andy Phillips.

Commenting on the deal, Andy said: "We are delighted to have worked with the impressive and committed inov-8 team.  We are also very proud to have played a part in this important transaction, which will provide a strong platform for the continued global expansion of the inov-8 brand”

inov-8 was also advised on the deal by KPMG’s corporate finance team led by Rod Wilkinson and Graham Pearce.

Latest press releases

Show me all press releases

Pinsent Masons appoints employment partner in Aberdeen

Multinational law firm Pinsent Masons has hired Gillian Harrington to join the firm’s Aberdeen office as employment partner from 6 May.

Pinsent Masons bolsters UK corporate practice with hire of expert healthcare and higher education partner

Multinational law firm Pinsent Masons has hired corporate partner, Rachel Soundy, to join the firm’s Birmingham office.

Pinsent Masons advises Balbec Capital on its first European public securitisation

Multinational law firm, Pinsent Masons LLP, has advised IGCF VI Euro, L.P. a sub-fund of Balbec Capital LP, a global alternative investment manager headquartered in the United States on its first European public securitisation in relation to the issuance of notes totalling EUR 392 million backed by a portfolio of reperforming Spanish mortgage loans, arranged by Goldman Sachs.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons appoints employment partner in Aberdeen

Multinational law firm Pinsent Masons has hired Gillian Harrington to join the firm’s Aberdeen office as employment partner from 6 May.

Pinsent Masons bolsters UK corporate practice with hire of expert healthcare and higher education partner

Multinational law firm Pinsent Masons has hired corporate partner, Rachel Soundy, to join the firm’s Birmingham office.

Pinsent Masons advises Balbec Capital on its first European public securitisation

Multinational law firm, Pinsent Masons LLP, has advised IGCF VI Euro, L.P. a sub-fund of Balbec Capital LP, a global alternative investment manager headquartered in the United States on its first European public securitisation in relation to the issuance of notes totalling EUR 392 million backed by a portfolio of reperforming Spanish mortgage loans, arranged by Goldman Sachs.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.