Pinsent Masons advises on financing of Germany's leading digital insurer
18 Mar 2019 | 09:27 am |
International law firm Pinsent Masons has advised GMPVC German Media Pool GmbH, Germany's leading independent media-for-equity investor, on the financing round of 39 million euros in FRIDAY Insurance S.A. alongside SevenVentures.
In addition to GMPVC, SevenVentures, the investment arm of ProSiebenSat1. Media SE, also participated. Baloise Group, a Swiss insurance group which is the founder and majority shareholder of FRIDAY, is also investing 75 million euros. The investment round will stimulate future growth and support further product development.
German Media Pool brings together FRIDAY media companies across television, radio, out-of-home and print. SevenVentures enables FRIDAY to publicize its products in the ProSiebenSat.1 Group's advertising environments, which have a far reach and are targeted at specific groups.
GMPVC's investment focus is primarily on consumer companies with a fully-developed product portfolio, which use media services to increase sales and establish their distinctiveness through branding. The portfolio of German Media Pool includes startups such as ABOUT YOU, momox, Home24, Alphapet, Marley Spoon, LemonSwan and URBANARA.
A team around Tobias Rodehau advised GMPVC on the financing.
GMPVC advisors
Tobias Rodehau (lead), Olivia Irrgang, Dr Johannes Maidl (all Venture Capital & Private Equity)
Key Contacts
Latest press releases
Show me all press releasesPinsent Masons advised Schütz Family Office on the acquisition of Freie Internationale Sparkasse
Multinational law firm Pinsent Masons has advised Schütz Family Office on the acquisition of private bank Freie Internationale Sparkasse S.A..
Pinsent Masons named a top ten family friendly employer for fourth year in a row
Multinational law firm Pinsent Masons has been named as one of the top ten family friendly employers in the UK by work life balance charity, Working Families.
Pinsent Masons wins Insurance Team of the Year at Legal Business Awards 2020
Multinational law firm Pinsent Masons has won Insurance Team of the Year at the Legal Business Awards 2020 for its role advising Royal London on its Brexit strategy and the implementation of a cross-border reorganisation of part of its business.
People who viewed this press release also viewed
Show me all press releasesPinsent Masons advised Schütz Family Office on the acquisition of Freie Internationale Sparkasse
Multinational law firm Pinsent Masons has advised Schütz Family Office on the acquisition of private bank Freie Internationale Sparkasse S.A..
Launch Climate Change Mitigation Sustainability platform
Multinational law firm Pinsent Masons has appointed energy partner Paul Rice to lead its newly created Climate Change Mitigation and Sustainability group as it seeks to embed a coordinated, firmwide approach to the climate crisis.
Pinsent Masons advises EmpatKali founders in deal that signals Asia expansion for Afterpay
Multinational law firm Pinsent Masons has advised the founders of EmpatKali, Jamie Camidge and Hadi Tanzil, on the sale of the company to Afterpay.
For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on
Location contacts
Europe: [email protected]
Asia: [email protected]
Middle East: [email protected]
Australia: [email protected]