Pinsent Masons advises on L Catterton’s sale of Sweaty Betty to Wolverine World Wide Inc

05 Aug 2021 | 01:40 pm | 1 min. read

Multinational law firm Pinsent Masons has acted as legal advisor to Sweaty Betty, the founders, Tamara and Simon Hill-Norton, and the senior management team, on the $410m sale of global activewear and lifestyle brand, Sweaty Betty, to Wolverine World Wide, Inc. (WWW).

In 1998, Tamara and Simon founded Sweaty Betty with a focus on pioneering the women’s premium activewear category in the UK and since that time have successfully created a worldwide brand designed by women for women. In 2015, L Catterton, the largest global consumer-focused private equity firm (who also sold its stake as part of the transaction), partnered with Sweaty Betty to accelerate its growth across channels and geographies, successfully establishing them as a global brand with omni-channel presence across three continents. Sweaty Betty’s partnership with WWW will see them continuing to focus on international growth whilst maintaining their core mission – to empower women through fitness. 

The cross-practice team was led by head of retail and consumer Tom Leman and wellbeing lead Samantha Lewis, with significant support from intellectual property experts by George Campbell and Florian Traub, head of information law Claire Edwards and property associate Mark Passant.

Commenting on the deal, Tom Leman said:

“We have worked with Simon and Tamara and the team at Sweaty Betty for over fifteen years and have enjoyed watching them grow into the successful global brand they are now. Most recently their partnership with L Catterton and Wittington Investments Limited has supercharged their digital profile and the move into international markets. It’s been great to have been alongside Sweaty Betty for the journey and we are looking forward to building the relationship under their new ownership”

Samantha Lewis added:

“Sweaty Betty’s mission to empower women is clearly one that resonates with the market, not just in the UK but globally. It is really exciting to see a purpose driven organisation go from strength to strength and to know that as it does it is helping to support a global community of strong active women.” 

This transaction is another example of the team’s vast experience across both lifestyle brands and sports and athleisure more broadly following their recent work on investments into nutritionally complete food brand, Huel, womenswear brand, The Fold and CrossFit gym and sports retailer, WIT Fitness, and the sale of cycling brand, Rapha Racing.

Key Contacts

Tom Leman

Tom Leman

Partner, Head of Retail & Consumer

View Profile

Latest press releases

Show me all press releases

Pinsent Masons advises Carlton Power on development of £200m green hydrogen project portfolio

Multinational law firm Pinsent Masons has advised Carlton Power on the establishment of a joint venture with Schroders Greencoat for the development of a portfolio of green hydrogen projects in the UK.

Pinsent Masons Vario launches in Ireland

Pinsent Masons Vario is launching its flexible services in Ireland, further expanding the reach of the market-leading service which provides flexible legal resource to busy in-house legal teams.

Pinsent Masons advises Erisbeg on proposed acquisition of PageOne Communications

Multinational law firm Pinsent Masons has advised Dublin-headquartered private equity firm Erisbeg on the agreement to acquire the entire issued share capital of PageOne Communications from the Capita Group.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises Regenerate in the launch of its European regenerative agriculture fund

Multinational law firm Pinsent Masons has advised Regenerate Asset Management in the launch of the Regenerate European Sustainable Agriculture Fund.

Pinsent Masons provides regulatory and restructuring advice on Ince Gordon Dadds LLP acquisition

Multinational law firm Pinsent Masons was appointed Solicitor Manager and advised the Joint Administrators on the deal, providing restructuring and regulatory advice to Joint Administrators Andrew Hosking and Sean Bucknall.

Pinsent Masons hires financial services litigation expert Lisa Carty in Dublin

Multinational law firm Pinsent Masons has hired litigation lawyer Lisa Carty as a partner to lead its Litigation Regulatory and Tax offering in Dublin, expanding its dispute resolutions capabilities with a financial services specialism.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.