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Alex O'Connell: How GCs can drive business strategy and shape their careers

Our 2025 white paper posed the question, “Why are lawyers underrepresented in CEO roles?” The response to the publication was so overwhelmingly positive that the team decided to continue the conversation. We launched an interview series with Heads of Legal and General Counsel to explore what it truly takes to step out of one’s comfort zone and progress up the in-house career ladder. Although these legal leaders offered a wide range of perspectives, common themes emerged throughout their stories: pushing past fear and remaining open to the new and unknown.

In this latest interview in our in-house legal series, we’re joined by Alex O’Connell, General Counsel and Company Secretary at Fever-Tree.

As Alex’s journey at Fever‑Tree shows, stepping beyond the traditional legal lane isn’t about reinventing yourself overnight, it’s about embracing steady, curious evolution. His experience highlights the very real challenges GCs face when moving into broader business roles: navigating ambiguity, building confidence in decision-making, and accepting that some skills only come through the discomfort of doing.

Yet it’s in that space that genuine growth happens.

Alex’s reflections offer a clear takeaway for any in‑house lawyer looking to shape a more strategic, fulfilling career. Start small, get involved, and seek out projects that sit just beyond your day‑to‑day remit. Use those opportunities to spark richer conversations about your development and your future path. And above all, stay curious; about the business, about opportunities outside your formal title, and about what “GC” can mean for you next.

The GC Series Wrap-Up Event: General Counsel Horizons

To celebrate the conclusion of our GC Series, we would like you to join us for an exclusive evening event out our Crown Place London office.

Where? Pinsent Masons, 30 Crown Place, Earl Street, London, EC2A 4ES
When? Thursday 5 March @ 6pm

Spaces are limited; click below for more details and to register your interest.

 

 

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