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Trade Marks & Passing off

Trade Marks represent the reputation of your business, the quality of your products and services and your expertise and knowledge. They are valuable assets and it is essential that they are properly managed, protected and exploited.

Key Contacts

Other key Trade Marks & Passing off contacts

Our international trade mark team understand brands and their importance to your business and always advise as if it is our time and money at stake. We do not sit on the fence. Whether you want to exploit the value of your brand, or protect it from infringers, we pride ourselves on delivering direct practical commercial advice.

Our transactional team acts for household names and has extensive experience of advising on releasing brand value through either sale or licence.  Our litigation team has advised on some of the most talked about trade mark and passing off cases of the last few years.

In short, from advising on the threat of on-line infringement to the terms of complex trade mark licences, we have a deep understanding of the challenges currently facing brand owners and are here to help.

In addition to advising on the protection and exploitation of your marks, we also have strong relationships with trade mark attorneys, in the UK and internationally, who can advise on the registration of your trade marks.  These relationships allow us to provide you with global trade mark support. If you are thinking about registering a trade mark please contact us and we can advise on which trade mark attorney is best suited to carry out this work.

Examples of recent trade mark and passing off work

Our litigation team has recently acted for Interflora, ASDA, Nanjing Motors and Intercontinental Brands in a number of leading trade mark and passing off actions heard by the High Court and Court of Appeal.

Interflora -v- Marks & Spencer
A European case which deals with the question of when you can use a trade mark as a Google AdWord.

Specsavers -v- Asda
An advertising case which provides guidance as to when you can use another person's trade mark in marketing materials.

Diageo -v- ICB
A case relating to product packaging and get up (Vodka and Vodkat).

Hasbro -v-123 Nahrmittel
A case relating to the use of descriptive terms as trade marks ('Play Doh' and 'Play Dough').


The Chambers and Partners Global Guide for 2011 says of Iain Connor that he is "great at managing his cases and clearly explaining issues to the client."

The Chambers and Partners UK Guide for 2011 says of Cerys Wyn Davies that she "is quick to respond, builds solid relationships with clients and is a good team player".  She recently represented Nanjing Automobile in High Court trade mark proceedings.