Consumer Duty Conversations: Navigating the data protection direct marketing rules

Join us as we discuss how firms can navigate compliance with consumer duty and achieve good outcomes, while remaining compliant with the data protection direct marketing rules.

Firms subject to the consumer duty are expected to be proactive in helping customers achieve their financial objectives. They are also expected to share issues throughout the distribution chain so that improvements can be made. At the same time, they must also respect customers’ wishes in relation to how firms communicate with them regarding direct marketing communications. Although the obligations may be viewed as creating tensions, the consumer duty may also present opportunities for firms to engage with customers who previously opted out of direct marketing.