Maximising the scope of your brand protection

This webinar will focus on how to maximise the reach of your brand protection, while minimising risks. What IP rights are available, and where? How are they obtained and maintained? What are the costs involved? And how can the behaviour of competitors in the brands space be monitored and controlled?

The Covid-19 pandemic has resulted in many businesses focussing more on their online activities. This has created opportunities to reach more consumers, and in different territories. However, with that comes the risk of operating without adequate brand protection, with the potential for third party brand misuse. Also, failing to ‘clear the way’ before launching a new product or moving into a new territory brings the risk of infringing the IP rights of others. The result can be lost sales, wasted launch costs, liability to pay monetary compensation and long lasting reputational damage.