Florian Traub
Partner
Florian heads Pinsent Masons' trade mark and brand protection team, with extensive experience in domestic and international filing, prosecution and portfolio management. Florian acts on behalf of clients before the EU Intellectual Property Office, the International Bureau of WIPO and the national offices in the UK, Ireland and Germany.
Florian's experience
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Advising and representing a leading global manufacturer of sanitary ware in the Europe-wide enforcement of design rights against various infringers.
- Germany and United Kingdom
- Technology, Science & Industry
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Advising Jockey International on a trade mark Co-existence Agreement
- United Kingdom
- Sport & Hospitality
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Advised Sweaty Betty, the founders, Tamara and Simon Hill-Norton, and the senior management team, on the $410m sale of global activewear and lifestyle brand, Sweaty Betty, to Wolverine World Wide, Inc. (WWW). Sweaty Betty’s partnership with WWW will see them continuing to focus on international growth whilst maintaining their core mission – to empower women through fitness.
- $410m
- United Kingdom
- Corporate
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Advised the city of Munich on action against "Oktoberfest goes Dubai". The Oktoberfest cannot take place for the second time in a row due to the Corona pandemic and the Munich-based Oktoberfest should therefore by no means move to Dubai in 2021.
- Germany
- Government and public sector
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Advised the European subsidiary of the Japanese Group Fujitsu, the largest computer manufacturer in Japan, on a wide range of contentious IP matters on the basis of an IP retainer in place to deal with all of its IP needs. This included IP management work as well as contentious and enforcement matters.
- Cross Borders
- Technology, Science & Industry
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Advised The Aspinall Foundation, a charity promoting wildlife conservation, on a trade mark and passing off claim by The Safari Collection Limited alleging an infringement of their Giraffe Manor trade mark.
- United Kingdom and Kenya
- Intellectual Property
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Managing clearance of number of brands for high-end fitness company across multiple jurisdictions; advising on international filing strategy.
- Cross-border
- Intellectual Property
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Managing EMEA trade mark portfolio for pharmaceutical company / generics manufacturer including contentious opposition and cancellation actions; representing client in opposition matter before the General Court of the European Union.
- Cross-border
- Brand protection & creative rights
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We support Roots Corporation, a major fashion brand in Canada, in respect of its expansion into European markets. We are instructed in connection with various opposition matters in the UK and European Union, as well as in respect of monitoring services across the EMEA countries.
- Cross-border
- Intellectual Property
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Advising one of Europe’s biggest manufacturers of frozen goods. We are currently handling a significant trade mark and design filing project for an ice cream brand, and are advising on company group restructuring and assignment of IP assets across the group.
- Cross-border
- Brand protection & creative rights
Credentials
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2026Thomson Reuters Stand Out Lawyer
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2018Joined Pinsent Masons
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2008Solicitor of England and Wales
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2007Squire Patton Boggs - Senior Associate, Partner
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2004Bardehle Pagenberg - Associate
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2004State Exam - German Lawyer, Rechtsanwalt
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2002University of Freiburg Law Degree
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