This work could include creating job opportunities for ethnic minorities or women, or addressing mental health and wellbeing in the large projects they deliver for government. Currently, the public sector is the main area of focus for social value, but this is starting to move into the private sector too.
Internal trends
Broader definitions of diversity
Organisations are increasingly adopting broader definitions of diversity that focus on additional areas such as neurodiversity, cognitive diversity, social mobility and socio-economic diversity. Employers are likely to find themselves being challenged by stakeholders to demonstrate that they are thinking beyond a limited set of protected characteristics.
Positive action initiatives
Positive action initiatives are not the same as positive discrimination or affirmative action, which are illegal in many places. Instead, they are actions that are legal and designed to create a level playing field for under-represented employees. There are, however, ongoing concerns that such actions go too far, and could threaten meritocracy in the workplace. Employers would benefit from expert advice if they are unsure of what they can legally do, and how to resolve concerns raised by sceptics.
Employee attitudes
Employee attitudes to D&I used to be quite passive; an organisation might commit to change and employees would largely leave the management to get on with the task – perhaps checking in with them every six to 12 months. Now, however, employees are increasingly proactive in how they follow up with bosses, and ask for evidence of change on an ongoing basis. Employees are no longer happy just to leave it to organisations to create change; they want to see it happening in real time, backed up by evidence.
Measuring inclusion
While organisations used to largely focus on measuring diversity, employers are now asking how to measure inclusion. This is more complex than measuring diversity alone, which is largely quantitative. Determining the level of inclusion, by contrast, requires qualitative analysis too. Having expert guidance on measuring inclusion can be helpful to demonstrate that change is happening.
Leadership accountability
A great deal of effort has been put into inclusive leadership in the last five or so years, but employers are finding this can lack teeth, with underling behaviour never fundamentally changing. There is now, however, an emerging emphasis on holding leaders to account.
That could look like increased responsibility for an area of D&I; a performance goal related to D&I or, in some cases, remuneration being affected by D&I performance. Because of this, measurement of performance is a key area of change too, since leaders are currently often measured solely on financial performance.
Mixed external and internal trends
Race for talent
There is a chronic shortage of skilled labour in many parts of the world, and employers are increasingly seeking out diverse candidates to add to their workforces. There is, however, a growing trend of employers being rejected by diverse candidates, and employers not knowing why. Often, more work is needed to track talent pipelines and understand what is happening in particular regions or locations. Employers need to try and identify any patterns and then step back and ask what is getting in the way, and how to deal with the barriers.
Talent integration
Employers often struggle to create a seamless experience for new employees, going all the way through from recruitment and onboarding to development and promotion. This can be hampered by budgets sitting across different centres, such as human resources (HR), learning and development (L&D) and talent. This might mean that each component of an employee’s journey is competing for resources separately. The task for employers is to join up these separate workstreams and offer under-represented talent a consistent experience.
Covid-19
Covid-19 had a bigger negative impact on certain groups, a fact that has impacted on employees. On average, for example, more women and mothers lost their jobs than men during the pandemic, with the lockdown’s greatest economic hardships falling on ethnic minorities. These disparities will continue to be felt in the workplace in the year ahead, so employers may have to rethink how they can bring more balance to the diversity of their workforces.
‘Two-tier’ workforce
An organisation might be described as having a two-tier workforce if some of its employees get to work remotely or flexibly, while others do not. Often it is employees from under-represented groups that do not have access to the flexibility. While this issue has always been present, Covid-19 brought it to the fore.