At the same time, and as we have noted previously in the context of consumer protection, the FCA’s focus has been on the increased interest among retail investors in trading in shares and other regulated financial instruments, as well as unregulated products, such as cryptocurrencies – something which the FCA has characterised as the ‘gamification’ of finance in our increasingly digital lives.
Although the Financial Services and Markets Act (FSMA) provides that consumers are expected to take responsibility for their decisions, the FCA has been very clear in emphasising the substantial responsibilities that firms operating in these markets have. This is likely to be an area of significant attention by the FCA. For example, the business plan states: “Participants in wholesale markets must meet conduct obligations, including rules against manipulating prices or spreading misleading information. An appropriate degree of consumer protection partly relies on firms in wholesale markets meeting the components of market integrity set out in FSMA: orderly operation, resilience, transparency and strong defences against financial crime and market abuse”.
The balance of responsibility between consumer and business is not always an easy one to strike, but when viewed through the FCA’s ‘assertive’ lens, and its recent consultation regarding a consumer duty of care, the balance is clearly being tilted in the consumer’s favour. As a result, businesses may find themselves having to shoulder an increasing number of regulatory responsibilities to ensure that consumers are adequately protected – sometimes from themselves.
This is not always easy, and a business can’t legislate for everything, but a failure to demonstrate that reasonable steps have been taken in this regard could well lead to unwanted regulatory attention.
Proactivity at the boundaries of the regulatory perimeter
Not only is the FCA looking to assert itself within its established remit with respect to wholesale and retail markets, it is also looking to assert itself in and around the perimeter of its powers. In this regard, the FCA has made it clear that it will not stand by where misconduct occurs, even where it is not the principal regulator.
This ties in with the FCA’s emphasis on improved intelligence-gathering and data analysis, where it will look to share its insights with other regulators and prosecuting authorities which may be better placed to act, depending on the circumstances.