In order to qualify as having the same interest in a claim, the claimants must have a common interest and grievance and the main remedy sought must be beneficial to all of them. This generally precludes representative actions where the fact patterns underlying the various claims are materially different or where the claimants are seeking different remedies. The requirement for claimants to have the same interest in a claim has generally been interpreted strictly by the courts, and as a result the uptake of representative claims has been limited.
The representative claim procedure was in focus in the case of Lloyd v Google, in which the Supreme Court handed down judgment in November 2021. The case concerned a claim brought by Richard Lloyd, a former executive director of consumer magazine Which?, relating to Google's placing of advertising tracking cookies on iPhones using Apple's 'Safari' browser in England and Wales between June 2011 and February 2012.
Lloyd sought to bring the claim on a representative basis on behalf of several million individuals whom he said were affected.
In a unanimous decision, the Supreme Court rejected Mr Lloyd's attempt to use the representative action procedure, stressing that damages at common law are designed to compensate claimants for the loss which they have actually suffered, so that in most cases there will need to be an individualised assessment of what has happened to each individual class member. A representative action is usually an unsuitable vehicle for this because individual class members do not participate in such an action. The Supreme Court rejected Lloyd’s attempt to get around this by arguing that damages should be awarded for each individual's “loss of control” over their data, finding this inconsistent with the wording of the relevant data protection legislation. Likewise, the court rejected Lloyd’s argument that each class member should be entitled to a uniform sum in damages, assessed on a “lowest common denominator” basis which did not take into account their personal circumstances. The Supreme Court held that it would be necessary, in order for a claim on behalf of a given individual to meet the threshold for an award of damages, to establish the extent of any unlawful processing in the case of that individual data subject.
The Supreme Court’s judgment therefore confirmed that the representative action route is a challenging one for mass claims. It has since been applied to similar effect in Prismall v Google, a case involving allegations of misuse of private information.
The procedure may still be suitable in cases where all class members have clearly suffered the same loss, for example where they have all been overcharged by the same amount.
It may also be possible for claimants to bifurcate the claim process, first using the representative action procedure to achieve a declaration, and then separately seeking the resolution of other aspects such as an individualised assessment of damages.
However, the High Court has recently rejected an attempt to use the representative action procedure in this bifurcated way, finding that the parties should not be allowed to dictate the court's approach to case management.
Even where the court allows a representative action to proceed, its utility may be limited. In a 2024 decision, Commission Recovery v Marks & Clerk LLP, the Court of Appeal permitted claims concerning alleged undisclosed commission payments to proceed as a representative action. However, the court only identified one core issue, in which the purported class members had the "same interest". The matter subsequently settled. However, had it proceeded, a number of other issues would likely have needed to be dealt with in a second phase, for which the representative action procedure would not have been suitable. This may not have been attractive for claimants or their funders.
Managing similar claims together
The court can also use its case management powers to consolidate proceedings brought by different claimants or manage them together, often using sample or test cases to decide issues of law or fact which are common across the claims.
This route gives the parties and courts flexibility to design the most appropriate procedure for the particular case. However, it is generally likely to be more appropriate for disputes where the defendant(s) are likely to face only a small number of claimant law firms on the other side or where the common issues of fact or law amongst the claims are not sufficiently material to justify the making of a Group Litigation Order (see below). The outcome of test cases does not automatically resolve other cases, albeit it will influence their resolution. Again, potential joint costs exposures in relation to the common issues may be a drawback for claimants, although the court may be willing to apportion costs liabilities between them.
A similar route can involve the defendants and claimants agreeing a test case procedure contractually – in correspondence, for example. This agreement might include who should be the test claimant(s) and the extent to which a judgment will be binding on those who have made similar claims. Where such an alternative mechanism is used the claimants might also enter into a group funding agreement to govern the cost sharing and decision-making arrangement between them.
Outside of the competition law collective proceedings regime, where different competition law cases before the CAT may raise issues, concern matters, or have features that are common across multiple otherwise unrelated proceedings, those "ubiquitous matters" may be grouped and dealt with together by the CAT under its "umbrella proceedings" procedure.
For example, such umbrella proceedings may be required to determine the ubiquitous matter of "pass on" where, in the context of multiple competition law damages claims arising from broadly the same factual circumstances, the CAT must determine whether or not a business has passed on an overcharge to a consumer.
Group Litigation Orders
As well as using the general case management powers mentioned above, the court has available the power to make a "Group Litigation Order" (GLO) to provide for the case management of "claims which give rise to common or related issues of fact or law". The test for this is less demanding than that for commencing a representative action, as the interests of the individuals do not have to be the "same". If a GLO is in place, a particular procedural and costs regime applies. Parties may apply for a GLO, or the court may make such an order of its own initiative.
Where a GLO is made, a "group register" must be established, on which details of all claims to be managed under the order must be entered, and which must specify the "GLO issues" which will identify whether a claim falls under the GLO. The GLO may direct that claims giving rise to these issues must be entered on the group register and so effectively no claims can proceed outside the group. The GLO sets out which court will be the management court and may require that all claims not issued in that court are transferred there.
The management court may specify what details need to be provided in a statement of case in order to show that the criteria for entry on the group register have been met. It can also make a direction that one or more claims proceeds as a test case, and appoint "lead solicitors", who in practice will be responsible for managing the register and, if directed by the court, for publicising the existence of the GLO, together with any cut-off date for joining the group register.
This cut-off date does not affect the limitation periods applicable to individual claims: they must still be issued within the relevant limitation period; missing the cut-off just means that the claim will not automatically be entered on the GLO register and would be managed independently of the group. The cut-off can be used to disincentive parties adopting a 'wait and see' approach to see how successful the group action is before issuing their own claim.
In general, any judgment given in the test case on the "GLO issues" binds all the parties to claims on the group register – unless the court orders otherwise. Each claimant generally has a right of appeal in respect of the issues determined by the judgment – in the same way they would have done had they been direct party to the judgment.
A critical feature of a GLO is that the claimants can be made liable to fund the costs of the test claimant: both the test claimant's own solicitor costs, including unrecovered costs, and any adverse costs. The usual position is that each claimant will be liable for their proportion of the costs only.
The GLO procedure reduces the risk of multiple different proceedings and outcomes – and is particularly useful where it is clear that the law firms representing two or more groups of claimants are in a "race" to have their claims heard by the court first. The GLO has the effect of ensuring that only one firm can proceed as a test case. This can be an advantage for both claimants and defendants, and may be particularly valuable where the numbers of claimants are very large. The usual costs position is also beneficial for claimants.
However, the GLO regime has disadvantages in some cases.
Additional cost is incurred in seeking an order from the court as to the precise issues to be covered by the GLO and managing the register thereafter. Publicising the GLO can be expensive for claimants and reputationally damaging for defendants. The costs position represents a risk for defendants, as if claimants are only liable for their own proportion of costs a defendant may have to take action against a number of claimants in order to recover all its costs.
Despite addressing some of the weaknesses of some of the other mass action options discussed above, only a little over 120 GLOs have been made since their introduction more than 20 years ago. Until recently, according to the list of group actions maintained on the government website, the number of GLOs made had been decreasing year-on-year: after five orders in 2017 and three orders in 2018, only one GLO was made in each of 2019, 2020 and 2021. The numbers have seen a slight uptick, with two GLOs made in each of 2022 and 2023; and nine in 2024 so far, with these nine relating to vehicle emissions litigation. However, overall the fact that GLOs have been so little used may indicate a preference for more flexible procedural options in the types of mass action being brought.
Collective redress schemes
Aside from the procedures for mass actions in the courts discussed in this guide, businesses may decide, or be required by regulators or statute, to establish collective redress schemes, often referred to as 'compensation schemes'. These offer businesses an alternative means of righting wrongs committed against a particular class of individuals or customers quickly and economically. These schemes are discussed further in our Setting up a collection redress scheme in the UK guide.
Proposals for reform
Providing effective means of collective redress is a hot topic and has been the subject of a number of consultations and reform proposals over recent years. This has been the case despite the UK, post-Brexit, not being required to implement the terms of the recent EU Directive requiring member states to establish compliant procedures for consumer mass actions.
In the field of data protection, the department for digital, culture, media and sport (DCMS) consulted on the possibility of allowing non-profits to bring actions for breach of data subjects' rights without specific authorisation from those individuals.
Under the Data Protection Act, individuals can already request non-profit organisations to make complaints to the Information Commissioner's Office (ICO) about a data controller or processor and bring court proceedings on the individuals' behalf. The consultation considered enabling non-profit organisations to take similar action without the express mandate or even knowledge of individual data subjects. This would potentially have enabled such organisations to seek a remedy on behalf of all the individuals affected by a data breach, of whom there may be millions.
However, in DCMS's report to the UK parliament in February 2021, it concluded that the case for introducing an opt-out procedure into law in this area was not strong enough, recognising, amongst other things, the potential for such a procedure to create uncertainty for businesses.
More recently, the question of the adequacy of mass actions mechanisms arose in the context of debate on what is now the Digital Markets, Competition and Consumers Act. At one stage in its passage through parliament, an amendment was proposed to the then bill to expand the CAT CPO regime to certain other consumer claims. This did not, however, make it into the final act.
Given the role played by third party litigation funding in mass actions, those interested in this area are also closely watching developments in relation to such funding. The Civil Justice Council is currently conducting a government-commissioned review into litigation funding, including its regulation. This review is expected to inform whether, and in what form, the government introduces legislation to address the impact of the Supreme Court's so-called PACCAR decision in 2023, which rendered unenforceable many litigation funding agreements. The Civil Justice Council published an interim report and consultation questions in late October, and its final report is expected in summer 2025.