The domain names victoriassexsecret.com, victoriassexysecret.com, victoriasexsecret.com and victoriasexysecret.com, were all registered by Victoria’s Cyber Secret. The company said it planned to use them for porn sites starring Playboy model Victoria Silvstedt, although Silvstedt said she had not given the company authorisation to do so.
In March 2000, a National Arbitration Forum (NAF) tribunal ordered that the domain names be transferred to Victoria’s Secret because they infringed on trade marks owned by the lingerie company since 1982. Victoria’s Cyber Secret failed to comply with this ruling so Victoria’s Secret took the matter before the US courts.