The two companies have stated that during the first phase of the partnership they will begin providing services such as news alerts, picture messages, screen logos and ring tones to customers in Finland, Italy, Germany and Britain.
Yahoo! further aims to use Sonera Zed’s technology to eventually provide its Yahoo! Messenger and Yahoo! Mail services to mobile subscribers across Europe.
Mark Opzoomer, managing director of Yahoo! Europe, said; “We believe that there are tremendous growth opportunities in paid consumer value-added services in Europe.”
Yahoo! and Sonera Zed collaborated during this summer’s World Cup to allow Sonera customers to receive score updates. The service was charged to the mobile phone bills of the subscribing customers and the revenues were shared between the two companies.