Anna-Lena Kempf
Managing Senior Associate
Anna-Lena is member of the IP and TMT team in our Frankfurt office.
She advises companies on all aspects of advertising, copyright, design, and trademark law as well as on technology and innovation projects. She develops strategies to protect creative content, supports the launch of new business models and platforms, and ensures the compliant use of data and content – from traditional advertising campaigns to AI-driven applications.
In addition to advisory work, Anna-Lena represents clients in contentious proceedings, particularly in competition law. Her clients include national and international companies from the automotive, technology and consumer goods sectors, media, education and research, retail, pharmaceuticals, and cosmetics.
Anna-Lena's experience
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Advised German Digital Library (DDB) on a model copyright proceeding before the European Court of Justice (ECJ).
- Germany
- Intellectual Property
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Advised a leading international technology group on various advertising law and trademark law issues and proceedings, including action against competitors and novel marketing concepts (e.g. NFTs)."
- Germany
- Technology, Science & Industry
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Advising on the development and use of AI-based scraping and analytics tools
- Germany and Austria
- Technology, Science & Industry
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Giving training on AI regulatory aspects including the new EU AI Act.
- Germany
- Infrastructure
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Advising an international car manufacturer on advertising law issues and data protection, in particular most recently with regard to the Digital Services Act.
- Germany
- Diversified Industrial
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Advising Great Wall Motors on customer communication across all media channels.
- Germany
- Technology, Science & Industry
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Advising BEWI ASA, a manufacturer of components and packaging solutions, on the acquisition of a majority stake in Jackon Holding AS.
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Advising a French manufacturer of pharmaceutical and dermatological products in medicinal product advertising and competition law disputes concerning sun protection products before courts in Germany.
- Germany
- Technology, Science & Industry
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Advising a manufacturer of cosmetics production on green washing.
- Germany
- Technology, Science & Industry
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Advising the manufacturer of cosmetic products on claims regarding the recyclability of packaging.
- Germany
- Retail & Consumer
Credentials
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2019Federal State of Hesse - Second State Exam in Law
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2018Hogan Lovells LLP - Trainee Lawyer
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2016Johann Wolfgang Goethe-University, Frankfurt am Main - First State Exam in Law
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2016Hogan Lovells LLP - Research Assistant
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