Pinsent Masons advises Seraphine Group PLC on its £150m main market IPO

14 Jul 2021 | 12:14 pm | 1 min. read

Multinational law firm Pinsent Masons is advising Seraphine Group plc, an international digitally-led maternity and nursing wear, on its IPO and premium listing on the main market of the London Stock Exchange.

The IPO was priced today at 295 pence per share, giving Seraphine a market capitalisation of approximately £150.2 million. The IPO raised gross proceeds of approximately £75.5 million. Admission is expected to take place at 8.00am on 16th July 2021.

Seraphine is based in London and exports products to customers in over 120 countries worldwide. It has grown a long list of royal and celebrity followers, including the Duchess of Cambridge, which has helped to drive brand visibility internationally and has twice received the Queen’s Award for Enterprise: International Trade in 2015 and 2020.

The Pinsent Masons team acting on the transaction was led by Julian Stanier and comprised Amy Moore, Damini Kotecha, Nick Falconer, Gareth Jones, Alasdair Weir, Neil Munford, Jonny Kirkwood and Sophie Bailey in corporate with US securities advice being provided by Roberta Markovina and Beatrice Kelly.

Commenting on the deal Julian Stanier said:

"This is our 7th IPO to close in 2021 so we have had a fantastic year to date and if the markets are receptive to new entrants in the autumn and we complete the other deals in our pipeline, it will be a record year for the Corporate Finance team at Pinsent Masons. We won this mandate, following pitches to the Seraphine management team and Mayfair Equity Partners, through a combination of our leading UK and US capital markets expertise, our strong retail sector focus and our long-standing relationship with Numis Securities, sponsor and sole bookrunner to the deal."

Numis Securities was advised by a team from Mayer Brown International LLP led by corporate partner Kate Ball-Dodd.

Latest press releases

Show me all press releases

Pinsent Masons advises Condeco Group on major acquisition to transform workplace management

Multinational law firm Pinsent Masons has advised Condeco Group on its acquisition of ProxyClick SA, the leading global provider of enterprise visitor management software.

Pinsent Masons advises Suffolk Council on its public-private partnership to deliver £700m social development and housing projects

Multinational law firm Pinsent Masons has advised Suffolk Council on its proposed public-private alliance with Lovell Partnership to deliver nearly 3,000 much-needed homes across the region.

Pinsent Masons advises on €1 billion variable annuity policies transfer

Multinational law firm Pinsent Masons Irish corporate insurance team has advised Athora Ireland plc (Athora) on its transfer of a book of variable annuity policies to Monument Life Insurance DAC, with assets under management valued at nearly €1 billion for circa 13,000 customers.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises Condeco Group on major acquisition to transform workplace management

Multinational law firm Pinsent Masons has advised Condeco Group on its acquisition of ProxyClick SA, the leading global provider of enterprise visitor management software.

Pinsent Masons appointed to Affinity Water’s legal panel

Multinational law firm Pinsent Masons has been appointed to Affinity Water’s legal panel.

Pinsent Masons advises Photon Energy N.V. and Bankhaus Scheich Wertpapierspezialist AG on EUR 55m GREEN bonds

Multinational law firm Pinsent Masons has advised Photon Energy N.V. and Bankhaus Scheich Wertpapierspezialist AG on the issuance of EUR 55m 6.50% GREEN bonds due 2027.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts