Founded in 2006, Wow! Stuff is a toy development business that creates or sources inventions from across the world and sells to retailers in the UK, Europe and the US. The business currently employs 30 people and annual sales revenues have reached £20m. BGF’s investment enables the company to bring new products to market and expand into the US.
Alistair Brew, Investment Director for BGF commented: “Wow! Stuff is also well placed to expand into the US, the world’s largest toy market. We are looking to back British businesses that have the means and ambition to take advantage of export opportunities and will work with them to make this happen.”
The Pinsent Masons team advising on the deal was led by Corporate Partner Paul Harkin and Senior Associate Ann McCarthy, assisted by Solicitor Phoebe Matthews (corporate) and Associate Joanna Alderson (intellectual property).
Commenting on the deal Paul Harkin said: "We are delighted to have had the opportunity to work with the BGF team on one of its early investments and look forward to working with the fund as it continues to invest in home grown business talent throughout the UK."