Pinsent Masons appointed by HEINEKEN UK as its principal legal supplier

The firm will provide HEINEKEN UK with a full service of legal advice across the business including property, debt recovery, intellectual property, employment and HR.

Iain MacPhail, client relationship partner at Pinsent Masons said, “This is a hugely exciting new strategic partnership for us and it’s an honour to be working with HEINEKEN UK as their principal legal provider. We are looking forward to building a long term, sustainable relationship and supporting them as they deliver on their ambitious EverGreen strategy.”

HEINEKEN UK is the UK’s leading pub, cider and beer business. It employs over 2,000 people in the UK and has a portfolio of c.2,400 pubs through its pubs business, Star Pubs. HEINEKEN UK produces and sells an extensive portfolio of brands including Foster's, Heineken, Strongbow, Cruzcampo, Desperados, Old Mout, Birra Moretti and Inch’s, together with a full range of niche and speciality brands, including Beavertown brands.

Pinsent Masons was selected after a competitive tender process. They will become HEINEKEN UK’s principal legal supplier from Q1, January 2025.

Lynsey Nicoll, Director of Legal Affairs at HEINEKEN UK said, “Throughout the tender process Pinsent Masons really understood who we are as a business and invested time to develop a comprehensive insight of our strategy, objectives and culture. The strategic partnership model really resonated with us, as did their focus on collaboration, technology and innovation. We look forward to kicking off the relationship in the new year.”

Pinsent Masons has a long history of entering into legal partnership agreements with clients. Last year, the firm was appointed by leading social enterprise and climate charity, the Eden Project, as its sole legal supplier spanning data protection, intellectual property, finance property and charity law.