3. Giving Red Packets
During Chinese New Year, it is customary to give red packets, known as "hongbao" in Mandarin, or “Lai see” in Cantonese, containing money. These red packets are given to children, unmarried adults, and employees as a gesture of goodwill and blessings for the coming year. The amount of money in a red packet is typically an even number, as odd numbers are considered unlucky. Although this is traditionally a custom between family members, it’s not uncommon for bosses to give their employees red envelopes to show their appreciation for their hard work.
4. Lion and Dragon Dances
One of the most vibrant and captivating aspects of Lunar New Year celebrations is the lion and dragon dances. These energetic performances are believed to bring good luck and scare away evil spirits. The lion and dragon are accompanied by loud drumming and firecrackers, creating a festive atmosphere. Businesses often invite lion and dragon dance troupes to perform outside their premises to attract prosperity and good fortune.
5. Lantern Festival
The Lantern Festival marks the end of the Lunar New Year celebrations. It takes place on the fifteenth day of the lunar calendar, and it is a time for families to appreciate the beauty of lantern displays and enjoy traditional performances. Lanterns of various shapes and sizes are lit and displayed, symbolising the illumination of wisdom and the hope for a bright future.
Cultural Clashes and Business Etiquette
As businesses increasingly operate in a globalised world, it is crucial to understand and respect the cultural traditions of different communities, particularly if your offices are based in an Asian country or dealing with Chinese clients. When conducting business during Lunar New Year celebrations, it is essential to be mindful of potential cultural clashes and to adhere to proper business etiquette. Here are few Do’s and Don’ts during this time of the year:
DO Respect Chinese Customs
Demonstrate respect for Chinese customs and traditions by familiarising yourself with the significance of the Year of the Dragon. “This will show your colleagues and clients that you value their culture and are willing to engage in meaningful exchanges” Karishma notes.
DO Try Greetings and Well Wishes
When interacting with Chinese business partners or clients, it is customary to greet them with appropriate well wishes for the new year. Common phrases include "Xin Nian Kuai Le" (Happy New Year in Mandarin) and "Gong Xi Fa Cai" (Wishing you prosperity in Mandarin). These greetings convey goodwill and foster positive relationships.
DO Gift Giving
In Chinese culture, gift giving is an integral part of building business relationships. Consider giving gifts that are symbolic of good luck and prosperity at any business deals conducted during the New Year period. Traditional gifts include tea, fruits or wines. Avoid giving gifts that are associated with unlucky numbers or have negative connotations.
DO Business Banquets
Business banquets are common during Lunar New Year, as they provide an opportunity to strengthen relationships and discuss potential collaborations. If invited to a business banquet, it is essential to observe proper dining etiquette. Familiarise yourself with Chinese dining customs, such as using chopsticks correctly and showing appreciation for the food served.
While it's important to embrace the festive spirit and engage with your customers during Lunar New Year, there are also certain things businesses should avoid doing:
DON’T use unlucky symbols or colours
In Chinese culture, certain symbols and colours are considered unlucky. Avoid using the number four, as it sounds similar to the Chinese word for death. Similarly, be cautious when using the colour white, which is associated with mourning. Instead, focus on using lucky symbols such as the number eight, which sounds similar to the Chinese word for wealth, and the colour red, which symbolises good luck and fortune.
DON’T mention taboo topics
During Lunar New Year, it's important to be mindful of the topics you discuss in your marketing campaigns or when interacting with customers. Avoid sensitive subjects such as politics, religion, or anything that may be deemed controversial. Instead, focus on positive and uplifting messages that resonate with the festive spirit of the season.
DON’T overlook cultural differences
Asia’s cultural diversity is unparalleled, with various regional customs and traditions. It's important to understand and respect these cultural differences when conducting business during Lunar New Year. Take the time to learn about the customs and traditions specific to the region or market you are targeting. Consider localising your marketing materials and campaigns to ensure they are culturally appropriate and resonate with your target audience.
