Plans by iCITY, a joint venture between real estate investor Delancey and data centre operator SDC, to transform the Queen Elizabeth Olympic Park's former press and broadcast centres into a digital hub were launched for public consultation this week.

The proposed scheme comprises three buildings including the 850,000 sq ft former broadcast centre, the 300,000 sq ft former press centre and a 750 seat auditorium.

The former broadcast centre, which is already home to BT Sport, will also include offices and studio space, a data centre and education space for providers including Hackney Community College and Loughborough University.

The plans, which were drawn up by architect Hawkins\Brown, replace previous designs which were consulted on earlier this year. "These new and inspirational designs reflect our commitment and vision to develop a hub for the digital and creative industries on the Olympic Park, supporting the development of East London into one of the world’s leading technology centres," said iCITY chief executive Gavin Poole in a statement.

"These gargantuan buildings present a huge opportunity to create an entirely new neighbourhood. We were given an almost blank canvas to design something that captured and reflected East London’s creativity and soul," said Hawkins\Brown partner David Bickle.

"We have taken inspiration from a vast range of sources, but not least the energy of the Olympics. We started from the point of reimagining the landscape of the former Press and Broadcast Centres to create a new space that complements the vibrancy of the Park, but also stands out as a distinct community of its own,” Bickle added.

iCITY said it would submit a planning application for the scheme shortly after the consultation.

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