Financial-Services-1440

Advertising and Marketing

Copy clearance and more. Insights and experience to ensure your advertising and marketing is clear for publication.


  • Advertising campaigns: We advise on all stages of marketing and advertising campaigns from concept to final copy to ensure that your claims meet your commercial needs while staying legal, decent, honest and truthful.
  • Advertising Codes: We regularly advise on the CAP and BCAP Codes and assist with Clearcast and Radiocentre clearance. We help clients obtain ‘Copy Advice’ pre-clearance and should a problem arise, we engage with the Advertising Standards Authority (ASA) to help resolve any complaints.
  • Comparative Advertising: Whether intentional or otherwise, advertising claims often make comparisons to competitors in the market. We ensure that trade marks are used lawfully and all claims satisfy the requirements of the relevant consumer and business protection regulations.

 

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Out-Law / Your daily need to know

Our latest work

Our advisers act on domestic and international projects of all shapes and sizes, working with many of the leading names across this diverse sector. Browse our experience below, or use the filters to look-up recent work in particular geographies and legal disciplines.

  • Miral Experiences LLC

    Advised Miral Experiences a UAE-based holiday package provider on UK and UAE legal requirements for selling and marketing holiday packages to UK consumers, including advertising, post-sale obligations and strategic options for entering the UK market.

  • Client confidential

    Advising a UK Bank on a media agency services contract, including the RFP downselect process and subsequent negotiation of a media buying contract with the successful bidder.

  • Client confidential

    Advised Europe's largest automobile association and a service provider in the automotive sector on the compatibility of online services with the Digital Services Act and P2B Regulation.

  • Stagwell Global LLC

    Advised US listed client, Stagwell, a digital-first marketing company built to drive results for the most ambitious B2C, B2B, and DTC brands in the world in relation to its acquisition of Create Group, a digital communications agency headquartered in the UAE and with offices in Saudia Arabia and Egypt.

  • Client confidential

    Advising an Israeli, listed pharmaceutical company on issues of branding, product marketing and the use of artificial intelligence, in particular in the development of AI policies and guidelines.

  • Client confidential

    Advising an international car manufacturer on advertising law issues and data protection, in particular most recently with regard to the Digital Services Act.

  • Client confidential

    Advising Great Wall Motors on customer communication across all media channels.

  • Client confidential

    Advising a company providing end-to-end software solutions for designers, furniture manufacturers and furniture retailers (kitchens / bathrooms) on licensing, distribution and intellectual property issues. This includes contentious disputes.

  • Client confidential

    Advising a French manufacturer of pharmaceutical and dermatological products in medicinal product advertising and competition law disputes concerning sun protection products before courts in Germany.

  • Client confidential

    Advising a global consumer healthcare brand on advertising claims and regulatory issues.

Our expertise, at your disposal

With over 490 partners and 3000 people around the world, we are well-placed to support you across a full range of legal and advisory services.

Latest press releases

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Pinsent Masons advises White Energy Company on acquisition of South Galilee Coal Project

Multinational law firm Pinsent Masons has advised White Energy Company Limited (ASX: WEC) on its agreement to acquire the entities that own the South Galilee Coal Project from the AMCI Group.

Pinsent Masons advises IFC on landmark Islamic green financing for The Sustainable City - Yiti in Oman

Multinational law firm Pinsent Masons has advised the International Finance Corporation (IFC), a member of the World Bank Group, on a landmark Islamic green financing supporting the development of the Plaza District within The Sustainable City - Yiti in Muscat, Oman.

Pinsent Masons strengthens energy transition and infrastructure offering with partner hire Josh Htet

Multinational law firm Pinsent Masons has appointed Joshua Htet as a partner in its Energy and Infrastructure team in London, strengthening the firm's capabilities across project finance, energy transition and renewable energy.

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