Financial-Services-1440

Advertising and Marketing

Copy clearance and more. Insights and experience to ensure your advertising and marketing is clear for publication.


  • Advertising campaigns: We advise on all stages of marketing and advertising campaigns from concept to final copy to ensure that your claims meet your commercial needs while staying legal, decent, honest and truthful.
  • Advertising Codes: We regularly advise on the CAP and BCAP Codes and assist with Clearcast and Radiocentre clearance. We help clients obtain ‘Copy Advice’ pre-clearance and should a problem arise, we engage with the Advertising Standards Authority (ASA) to help resolve any complaints.
  • Comparative Advertising: Whether intentional or otherwise, advertising claims often make comparisons to competitors in the market. We ensure that trade marks are used lawfully and all claims satisfy the requirements of the relevant consumer and business protection regulations.

 

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Out-Law / Your daily need to know

Our latest work

Our advisers act on domestic and international projects of all shapes and sizes, working with many of the leading names across this diverse sector. Browse our experience below, or use the filters to look-up recent work in particular geographies and legal disciplines.

  • Miral Experiences LLC

    Advised Miral Experiences a UAE-based holiday package provider on UK and UAE legal requirements for selling and marketing holiday packages to UK consumers, including advertising, post-sale obligations and strategic options for entering the UK market.

  • Client confidential

    Advising a UK Bank on a media agency services contract, including the RFP downselect process and subsequent negotiation of a media buying contract with the successful bidder.

  • Client confidential

    Advised Europe's largest automobile association and a service provider in the automotive sector on the compatibility of online services with the Digital Services Act and P2B Regulation.

  • Stagwell Global LLC

    Advised US listed client, Stagwell, a digital-first marketing company built to drive results for the most ambitious B2C, B2B, and DTC brands in the world in relation to its acquisition of Create Group, a digital communications agency headquartered in the UAE and with offices in Saudia Arabia and Egypt.

  • Client confidential

    Advising an Israeli, listed pharmaceutical company on issues of branding, product marketing and the use of artificial intelligence, in particular in the development of AI policies and guidelines.

  • Client confidential

    Advising an international car manufacturer on advertising law issues and data protection, in particular most recently with regard to the Digital Services Act.

  • Client confidential

    Advising Great Wall Motors on customer communication across all media channels.

  • Client confidential

    Advising a company providing end-to-end software solutions for designers, furniture manufacturers and furniture retailers (kitchens / bathrooms) on licensing, distribution and intellectual property issues. This includes contentious disputes.

  • Client confidential

    Advising a French manufacturer of pharmaceutical and dermatological products in medicinal product advertising and competition law disputes concerning sun protection products before courts in Germany.

  • Client confidential

    Advising a global consumer healthcare brand on advertising claims and regulatory issues.

Our expertise, at your disposal

With over 490 partners and 3000 people around the world, we are well-placed to support you across a full range of legal and advisory services.

Tom Nener

Partner, Co-Head of Intellectual Property

Tom advises clients in the enforcement and defence of their intellectual property rights.

Legal Director

Fabian advises companies in all areas of intellectual property law, with a focus on trademark law, unfair competition and the protection of trade secrets. He regularly advises on strategic IP portfolio management, IP contracting and enforcement of IP rights in various scenarios.

Dr. Fabian Klein profile image

Partner

Samantha delivers strategic, solutions focused advice on complex IT and technology-related contracts. Her specialist expertise includes advising on ERP procurements and systems integrator services agreements, CRM system procurements, SaaS and cloud contracting, digital transformations, marketplace platforms, technology development and AI advisory.

Samantha Livesey profile image

Partner

Scott specialises in franchising, brand licensing and strategic partnerships across retail, sport and hospitality. An accredited Qualified Franchise Professional with extensive UK and international experience advising on franchise expansion, asset commercialisation, sponsorship, media rights, licensing and other commercial contracts.

Scott Oxley profile image

Partner

Nils heads the German IP practice, and is also a co-lead for our global AI proposition. He focuses on digital transformation, Artificial Intelligence & data, media & advertising as well as brand consultancy, including the protection, use and enforcement of IP rights.

Dr. Nils Rauer, MJI profile image

Managing Senior Associate

Katy is an intellectual property lawyer, advising clients on the protection, enforcement and defence of their IP rights worldwide.

Katy Bourne profile image

Managing Senior Practice Development Lawyer

Gill is in our IP Group, specialising in all aspects of the protection and enforcement of brands and creative rights.

Gill Dennis profile image

Managing Senior Associate

Alex is a member of our TMT team and is an information law specialist. He supports clients across a wide range of sectors including financial services, technology and digital services, and property.

Alex Ha Kyung Kim profile image

Latest press releases

Show me all press releases

Pinsent Masons appoints Sarah Derbyshire as General Counsel

Multinational law firm Pinsent Masons has appointed Sarah Derbyshire as General Counsel.

Orbital launches Scots Law workflows for Commercial Real Estate following pilot with Pinsent Masons

Orbital has built specific workflows for Scottish commercial real estate work, built around Scots Law and Scottish real estate practice 

Pinsent Masons advises on £230m plus Penta Real Estate and Staycity Group London aparthotel joint venture

Multinational law firm Pinsent Masons has advised Penta Real Estate on its investment into a landmark £230 million-plus joint venture with Staycity Group and advised the joint venture on the financing arrangements for the development, which will deliver a 350-room Wilde aparthotel in the heart of London's Farringdon district. 

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