Pinsent Masons advises GMPVC and FMP in USD 300 million financing of ABOUT YOU GmbH, Hamburg's first unicorn

24 Jul 2018 | 10:47 am |

International law firm Pinsent Masons advised GMPVC German Media Pool GmbH and Fashion Media Pool GmbH in a financing of ABOUT YOU led by Heartland A/S.

Pinsent Masons successfully advised GMPVC and FMP as existing shareholders of the Otto Group’s rapidly growing fashion-tech start-up ABOUT YOU.

The approximately USD 300 million in fresh capital are primarily invested by Heartland A/S, which acquires a double-digit percentage stake in ABOUT YOU. Heartland A/S is the investment holding company of one of Europe’s largest fashion retail groups, Bestseller A/S. The existing shareholders German Media Pool, Fashion Media Pool and Seven Ventures, along with the three ABOUT YOU Managing Directors, Tarek Müller, Sebastian Betz and Hannes Wiese, are also participating in the capital increase. 

ABOUT YOU, one of Europe’s fastest-growing fashion-tech start-ups, is now valued at over one billion US dollars and therefore is Hamburg's first unicorn, i.e. a non-listed digital start-up with a company valuation of more than one billion US dollars. The Otto Group continues to hold the largest stake in ABOUT YOU.

Tobias Rodehau, Head of German Venture Capital & Private Equity and Olivia Irrgang, who have a long-standing relationship with GMPVC and FMP, successfully advised on the transaction.

Key Contacts

Latest press releases

Show me all press releases

Pinsent Masons hires senior litigation and investigations partner Melanie Ryan in London

Multinational law firm Pinsent Masons has appointed litigation partner Melanie Ryan to join its Global Investigations team in London.

Pinsent Masons MPillay advises SUSI Partners on investment in Alba Renewables

Law firm Pinsent Masons MPillay has advised Swiss-based infrastructure investment manager SUSI Partners on its investment in Alba Renewables to build a renewable energy infrastructure business focused on The Philippines.

Pinsent Masons advises La Bottega on Australian acquisition

Multinational law firm Pinsent Masons has advised Italian producer of hotel essentials La Bottega on its acquisition of a majority stake in Australian company Vanity Group.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons MPillay advises SUSI Partners on investment in Alba Renewables

Law firm Pinsent Masons MPillay has advised Swiss-based infrastructure investment manager SUSI Partners on its investment in Alba Renewables to build a renewable energy infrastructure business focused on The Philippines.

Pinsent Masons advises Bestinver Infra, FCR on acquisition of remaining shares in Irish toll road concession & operation companies

Pinsent Masons has advised Bestinver Infra, FCR on the acquisition of the remaining shares in N6 (Concession) Holdings Limited and N6 (Operations) Ltd, with Japanese co-investor Daiwa Energy & Infrastructure Co. Ltd.

Pinsent Masons advises Sandoz on acquisition of remaining shares in Rowex Joint Venture

Multinational law firm Pinsent Masons has advised Sandoz on the acquisition of the remaining shares in Rowex Limited, a joint venture in Ireland between Sandoz and Rowa Pharmaceuticals.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.