Pinsent Masons advises GMPVC and FMP in USD 300 million financing of ABOUT YOU GmbH, Hamburg's first unicorn

24 Jul 2018 | 10:47 am |

International law firm Pinsent Masons advised GMPVC German Media Pool GmbH and Fashion Media Pool GmbH in a financing of ABOUT YOU led by Heartland A/S.

Pinsent Masons successfully advised GMPVC and FMP as existing shareholders of the Otto Group’s rapidly growing fashion-tech start-up ABOUT YOU.

The approximately USD 300 million in fresh capital are primarily invested by Heartland A/S, which acquires a double-digit percentage stake in ABOUT YOU. Heartland A/S is the investment holding company of one of Europe’s largest fashion retail groups, Bestseller A/S. The existing shareholders German Media Pool, Fashion Media Pool and Seven Ventures, along with the three ABOUT YOU Managing Directors, Tarek Müller, Sebastian Betz and Hannes Wiese, are also participating in the capital increase. 

ABOUT YOU, one of Europe’s fastest-growing fashion-tech start-ups, is now valued at over one billion US dollars and therefore is Hamburg's first unicorn, i.e. a non-listed digital start-up with a company valuation of more than one billion US dollars. The Otto Group continues to hold the largest stake in ABOUT YOU.

Tobias Rodehau, Head of German Venture Capital & Private Equity and Olivia Irrgang, who have a long-standing relationship with GMPVC and FMP, successfully advised on the transaction.

Key Contacts

Latest press releases

Show me all press releases

Pinsent Masons bolsters its Competition, EU & Trade Group with appointment of Hans Jürgen Meyer-Lindemann in Düsseldorf

Pinsent Masons continues to expand its Competition, EU & Trade Group, with the appointment of competition law specialist, Prof. Dr. Hans Jürgen Meyer-Lindemann, as a partner in the Düsseldorf office.

Pinsent Masons advises HZI on its first Energy from Waste Plant in Australia

International law firm Pinsent Masons has advised HZI on the development of the A$511 million East Rockingham Resource Recovery Facility in Western Australia

Pinsent Masons advises Redington on deal from Phoenix

International law firm, Pinsent Masons, has successfully advised the founders and management of Redington, the independent institutional investment consultant, on an investment deal from Phoenix Equity Partners, a leading UK mid-market private equity firm.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises Zurich on the sale of its UK Retail Wealth business

International law firm Pinsent Masons has advised Zurich, the global insurance provider, on the sale of its UK Retail Wealth business to Embark Group.

Pinsent Masons advises SR Smith on its acquisition of Sunbather

International law firm Pinsent Masons has advised S.R. Smith on the acquisition of Sunbather.

Pinsent Masons appoints new partner to enhance property and real estate expertise in France

Pinsent Masons has hired real estate expert Denis Charles, as partner in its Paris office.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts