Pinsent Masons advises GMPVC and FMP in USD 300 million financing of ABOUT YOU GmbH, Hamburg's first unicorn

24 Jul 2018 | 10:47 am |

International law firm Pinsent Masons advised GMPVC German Media Pool GmbH and Fashion Media Pool GmbH in a financing of ABOUT YOU led by Heartland A/S.

Pinsent Masons successfully advised GMPVC and FMP as existing shareholders of the Otto Group’s rapidly growing fashion-tech start-up ABOUT YOU.

The approximately USD 300 million in fresh capital are primarily invested by Heartland A/S, which acquires a double-digit percentage stake in ABOUT YOU. Heartland A/S is the investment holding company of one of Europe’s largest fashion retail groups, Bestseller A/S. The existing shareholders German Media Pool, Fashion Media Pool and Seven Ventures, along with the three ABOUT YOU Managing Directors, Tarek Müller, Sebastian Betz and Hannes Wiese, are also participating in the capital increase. 

ABOUT YOU, one of Europe’s fastest-growing fashion-tech start-ups, is now valued at over one billion US dollars and therefore is Hamburg's first unicorn, i.e. a non-listed digital start-up with a company valuation of more than one billion US dollars. The Otto Group continues to hold the largest stake in ABOUT YOU.

Tobias Rodehau, Head of German Venture Capital & Private Equity and Olivia Irrgang, who have a long-standing relationship with GMPVC and FMP, successfully advised on the transaction.

Key Contacts

Latest press releases

Show me all press releases

Pinsent Masons advises PIC on £132m buy-in of Tomkins 2008 pension scheme retirement benefits plan

Pinsent Masons advises PIC on £132m buy-in of Tomkins 2008 pension scheme retirement benefits plan.

Pinsent Masons advises on Umicore’s € 591 million sustainability linked note fundraising

Multinational law firm Pinsent Masons has advised various institutional investors in relation to Umicore’s € 591 million sustainability linked note fundraising.

Pinsent Masons advises Alveo on its sale to Symphony Technology Group

Pinsent Masons has advised the shareholders of Alveo, including funds managed by Sovereign Capital Partners (SCP), on its sale to Symphony Technology Group (STG).

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises Statkraft on landmark partnership with Copenhagen Infrastructure Partners 

Multinational law firm Pinsent Masons has advised Statkraft on the sale of a 50% stake in their Irish offshore wind portfolio to Copenhagen Infrastructure Partners’ fund, Copenhagen Infrastructure IV K/S, as part of its plans to develop up to 2.2 gigawatts of offshore wind in Ireland.

Pinsent Masons advises Saint-Gobain Limited on the £740m sale of its UK distribution business

Multinational law firm Pinsent Masons is advising Saint-Gobain Limitedon the sale of all its UK distribution business to the Stark Group. 

Pinsent Masons advises Halma plc on the acquisition of WEETECH Holding GmbH

Multinational law firm Pinsent Masons has advised Halma plc on the acquisition of WEETECH Holding GmbH - the holding company of WEETECH GmbH and its subsidiaries based in Wertheim, Germany.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.