Pinsent Masons Announces Engagement with V7 Go to Enhance AI Capabilities

01 Aug 2024 | 01:37 pm | 1 min. read

Multinational law firm Pinsent Masons has entered into an agreement with AI software firm, V7 Labs, to deploy their new GenAI automation platform, ‘V7 Go’.

V7 Go is a state-of-the-art AI platform that will enable Pinsent Masons to enhance the analysis of natural language sources across its various practice areas, embedding the advantages of Generative AI directly within the firm’s legal services.

V7 Go’s capabilities offer immediate opportunities for increasing efficiency, scale, and quality at Pinsent Masons. This is in line with the firm’s broader R&D strategy to pilot technologies that deliver tangible benefits to its people and clients.

Orlando Conetta, Head of Research and Development at Pinsent Masons, commented:“V7 Go is the equivalent of Excel for natural language processing. Enabling users to scale complex chains of prompts across large volumes of documents. All through an intuitive and powerful UI.

“This investment reflects our view that we are witnessing a significant wave of creativity driven by Generative AI. Our R&D function provides us with the flexibility to rapidly examine new technologies and consider companies, like V7, that sit adjacent to the traditional legal tech marketplace. Challenging thinking as to the potential for AI in the legal industry and supporting services across our global offices.

Alberto Rizzoli, CEO and Co-Founder of V7, added: “We believe there is an enormous opportunity in empowering legal professionals to build and use tailored GenAI automation workflows. This collaboration will bring generative AI workflows to a wide number of legal professionals, helping to accelerate better efficiency and productivity, and in doing so, bring greater value to Pinsent Masons' clients."

Key Contacts

Orlando Conetta

Orlando Conetta

Head of Research & Development

View Profile

Latest press releases

Show me all press releases

Pinsent Masons appoints two external board members

Multinational law firm Pinsent Masons has appointed Pippa Wicks and Marcus Bokkerink as external members to its board.

Pinsent Masons advises Chesnara on £260M acquisition of HSBC Life UK

Multinational law firm Pinsent Masons has advised listed European life and pensions consolidator Chesnara plc on its proposed £260 million acquisition of HSBC Life (UK) Limited from HSBC Bank plc.

Pinsent Masons advises on landmark Civil Works Alliance for Sizewell C

Multinational law firm Pinsent Masons has advised on the creation of a major delivery alliance for the Sizewell C nuclear power station in Suffolk, supporting the formation of a new alliance between Sizewell C and three leading construction firms.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises Chesnara on £260M acquisition of HSBC Life UK

Multinational law firm Pinsent Masons has advised listed European life and pensions consolidator Chesnara plc on its proposed £260 million acquisition of HSBC Life (UK) Limited from HSBC Bank plc.

Pinsent Masons has advised Tokai Carbon on the sale of its German subsidiary TOKAI ERFTCARBON GmbH

Multinational law firm Pinsent Masons has advised Tokai Carbon Co., Ltd. (“Tokai Carbon”) on the sale of its German subsidiary TOKAI ERFTCARBON GmbH (“TEG”), to Lenbach Equity Opportunities III. GmbH & Co. KG, which is exclusively advised by DUBAG Investment Advisory GmbH (“DUBAG”).

Pinsent Masons advises on Shackleton exit

Multinational law firm Pinsent Masons has advised the shareholders of independent financial advisory and wealth management firm Shackleton, including the private equity buy-and-build specialist Sovereign Capital Partners, on the exit to Lee Equity Partners.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.