Pinsent Masons Announces Engagement with V7 Go to Enhance AI Capabilities

01 Aug 2024 | 01:37 pm | 1 min. read

Multinational law firm Pinsent Masons has entered into an agreement with AI software firm, V7 Labs, to deploy their new GenAI automation platform, ‘V7 Go’.

V7 Go is a state-of-the-art AI platform that will enable Pinsent Masons to enhance the analysis of natural language sources across its various practice areas, embedding the advantages of Generative AI directly within the firm’s legal services.

V7 Go’s capabilities offer immediate opportunities for increasing efficiency, scale, and quality at Pinsent Masons. This is in line with the firm’s broader R&D strategy to pilot technologies that deliver tangible benefits to its people and clients.

Orlando Conetta, Head of Research and Development at Pinsent Masons, commented:“V7 Go is the equivalent of Excel for natural language processing. Enabling users to scale complex chains of prompts across large volumes of documents. All through an intuitive and powerful UI.

“This investment reflects our view that we are witnessing a significant wave of creativity driven by Generative AI. Our R&D function provides us with the flexibility to rapidly examine new technologies and consider companies, like V7, that sit adjacent to the traditional legal tech marketplace. Challenging thinking as to the potential for AI in the legal industry and supporting services across our global offices.

Alberto Rizzoli, CEO and Co-Founder of V7, added: “We believe there is an enormous opportunity in empowering legal professionals to build and use tailored GenAI automation workflows. This collaboration will bring generative AI workflows to a wide number of legal professionals, helping to accelerate better efficiency and productivity, and in doing so, bring greater value to Pinsent Masons' clients."

Key Contacts

Orlando Conetta

Orlando Conetta

Head of Research & Development

View Profile

Latest press releases

Show me all press releases

Pinsent Masons appoints Sarah Derbyshire as General Counsel

Multinational law firm Pinsent Masons has appointed Sarah Derbyshire as General Counsel.

Orbital launches Scots Law workflows for Commercial Real Estate following pilot with Pinsent Masons

Orbital has built specific workflows for Scottish commercial real estate work, built around Scots Law and Scottish real estate practice 

Pinsent Masons advises on £230m plus Penta Real Estate and Staycity Group London aparthotel joint venture

Multinational law firm Pinsent Masons has advised Penta Real Estate on its investment into a landmark £230 million-plus joint venture with Staycity Group and advised the joint venture on the financing arrangements for the development, which will deliver a 350-room Wilde aparthotel in the heart of London's Farringdon district. 

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises SERT on transformational internalisation

Multinational law firm Pinsent Masons has advised Stoneweg Europe Stapled Trust (SERT) on its proposed aggregate c.€122 million acquisition of Stoneweg's pan-European investment management platform, a transformational transaction that will establish SERT as a fully integrated real estate owner, operator and investment manager with approximately €3.2 billion of assets under management.

Pinsent Masons advises FTI Consulting on sale of CX Lavender key client business to Omnicom Oceania

Multinational law firm Pinsent Masons has advised FTI Consulting, in its capacity as administrators of the CX Lavender group, on the sale of the company's key client-related business and associated workforce to Omnicom Oceania via its subsidiary, Clemenger BBDO Pty Ltd. The transaction completed in Q2 2026.

Pinsent Masons advises Horizon 3 Healthcare on investment in Xeltis

Multinational law firm Pinsent Masons has advised Horizon 3 Healthcare as lead investor in an additional €20.5 million funding round for Xeltis, a clinical-stage medtech company developing transformative implantable medical devices.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.