Pinsent Masons Announces Engagement with V7 Go to Enhance AI Capabilities

01 Aug 2024 | 01:37 pm | 1 min. read

Multinational law firm Pinsent Masons has entered into an agreement with AI software firm, V7 Labs, to deploy their new GenAI automation platform, ‘V7 Go’.

V7 Go is a state-of-the-art AI platform that will enable Pinsent Masons to enhance the analysis of natural language sources across its various practice areas, embedding the advantages of Generative AI directly within the firm’s legal services.

V7 Go’s capabilities offer immediate opportunities for increasing efficiency, scale, and quality at Pinsent Masons. This is in line with the firm’s broader R&D strategy to pilot technologies that deliver tangible benefits to its people and clients.

Orlando Conetta, Head of Research and Development at Pinsent Masons, commented:“V7 Go is the equivalent of Excel for natural language processing. Enabling users to scale complex chains of prompts across large volumes of documents. All through an intuitive and powerful UI.

“This investment reflects our view that we are witnessing a significant wave of creativity driven by Generative AI. Our R&D function provides us with the flexibility to rapidly examine new technologies and consider companies, like V7, that sit adjacent to the traditional legal tech marketplace. Challenging thinking as to the potential for AI in the legal industry and supporting services across our global offices.

Alberto Rizzoli, CEO and Co-Founder of V7, added: “We believe there is an enormous opportunity in empowering legal professionals to build and use tailored GenAI automation workflows. This collaboration will bring generative AI workflows to a wide number of legal professionals, helping to accelerate better efficiency and productivity, and in doing so, bring greater value to Pinsent Masons' clients."

Key Contacts

Orlando Conetta

Orlando Conetta

Head of Research & Development

View Profile

Latest press releases

Show me all press releases

Pinsent Masons achieves highest number of Legal 500 UK rankings

Multinational law firm Pinsent Masons has once again topped the Legal 500 UK rankings, securing both the highest number of overall rankings and the most Tier One rankings.

Pinsent Masons advises EDF power solutions on Five Estuaries Offshore Wind Farm acquisition

Multinational law firm Pinsent Masons has advised long-standing client EDF power solutions on its acquisition of a 33.3% interest in the Five Estuaries Offshore Wind Farm project from RWE, marking a significant addition to EDF power solutions’ UK offshore wind development portfolio.

Pinsent Masons bolsters Dublin office with new corporate tax partner James Quirke

Multinational law firm Pinsent Masons has appointed new partner James Quirke to lead its corporate tax team in Dublin.

People who viewed this press release also viewed

Show me all press releases

Pinsent Masons advises SERT on transformational internalisation

Multinational law firm Pinsent Masons has advised Stoneweg Europe Stapled Trust (SERT) on its proposed aggregate c.€122 million acquisition of Stoneweg's pan-European investment management platform, a transformational transaction that will establish SERT as a fully integrated real estate owner, operator and investment manager with approximately €3.2 billion of assets under management.

Pinsent Masons advises FTI Consulting on sale of CX Lavender key client business to Omnicom Oceania

Multinational law firm Pinsent Masons has advised FTI Consulting, in its capacity as administrators of the CX Lavender group, on the sale of the company's key client-related business and associated workforce to Omnicom Oceania via its subsidiary, Clemenger BBDO Pty Ltd. The transaction completed in Q2 2026.

Pinsent Masons advises Horizon 3 Healthcare on investment in Xeltis

Multinational law firm Pinsent Masons has advised Horizon 3 Healthcare as lead investor in an additional €20.5 million funding round for Xeltis, a clinical-stage medtech company developing transformative implantable medical devices.

For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on

+44 (0)20 7418 8199 or 

Location contacts

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.