The sale price is significantly below recent valuations of Jungle.com. The company had planned to float on the stock market earlier in the year which analysts believed would value the company at around £700 million. In its first year, the company has made pre-tax losses of £11.4 million which includes its £2 million development costs and £5 million in advertising.
In a statement, GUS said:
“Expenditure on computer peripherals, hardware and software is forecast to grow rapidly, both through e-commerce and other channels… The acquisition of Jungle.com will enable GUS to participate fully in this growth.”
According to reports, Jungle.com also had approaches from Kingfisher plc and Dixons Group plc.