Under the proposals the nine-storey building, which is located on the corner of Oxford Street and Newman Street, will be converted into 89 apartments. The shops at ground floor will be refurbished and the entire building will have a new facade.
Land Securities said in a statement that the proposals would continue the regeneration of the east end of Oxford Street and “further establish it as a prime retailing destination in London”.
“Our proposals will breathe fresh life into Oxford House, transforming the building to provide high quality and modern apartments as well as large and attractive units for retailers,” said Land Securities’ London Portfolio head of development Colette O’Shea.
“The refurbishment of Oxford House is the next step in the regeneration of the east end of Oxford Street and further establishes Land Securities as a developer of premium residential accommodation in London,” she added.
