Trade secrets are a crucial aspect of intellectual property, providing businesses with a competitive edge by protecting confidential information often vital to the company’s business and success.
People are becoming increasingly aware of the risks of unauthorised use of their name, image or likeness online and the importance of being able to manage such use, especially in relation to social media and artificial intelligence (AI).
The global market for ‘AI agents’ is to grow to almost 10 times its 2024 value by 2030, at which point it is anticipated it will be worth nearly $50 billion.
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