dotTV, the business handling the domain, reports considerable interest in the domain name. The registration of .TV domain names is taking place at www.tv. Some of the names are available at fixed prices; others are being auctioned.
Through an agreement entered into with the government of Tuvalu, a small Pacific island nation, dotTV became the exclusive registry and registrar for the .TV domain.
Tuvalu plans to use the proceeds from the agreement, a minimum of US$4 million per year over the next ten years, to increase the quality of life for the 10,000 citizens on the island. Tuvalu is also a significant minority shareholder in dotTV and sits on the dotTV board of directors.
Already, the entertainment company MGM has acquired eight of the new domain names, including MGM.TV, JamesBond.TV and PinkPanther.TV.