Pinsent Masons advises Tangle Teezer on £70m investment from Mayfair Equity Partners

05 Aug 2021 | 09:26 am | 1 min. read

Multinational law firm Pinsent Masons has advised Tangle Teezer on the £70m management buy-out from Mayfair Equity Partners (“Mayfair”), the leading tech and consumer growth investor, giving Mayfair a majority stake in the business.

Founded in the UK in 2007 by Shaun Pulfrey, Tangle Teezer produces a range of innovative detangling, blow-drying and styling hairbrushes famous for their unique teeth technology. The business has grown to become a world-renowned brand, sold in over 75 countries around the world with its highest growth markets including the U.S. and China.

Mayfair is set to partner with Tangle Teezer’s CEO James Vowles and his management team to support further product innovation and the international expansion of the business.

The Pinsent Masons team acting on the deal was led by head of Retail and consumer Tom Leman and wellbeing lead Samantha Lewis and included Kate Iliff, Anna Whetham and Phil Jackson.

Commenting on the deal Tom Leman said:

"Tangle Teezer is a wonderful innovative British brand created by enigmatic entrepreneur Shaun Pulfrey. Tangle Teezer has seen rapid growth and international expansion over the past few years with brushes found in most handbags. This deal marks the next exciting phase under the leadership of James Vowles and Jonathan Leese. We look forward to continuing to support them as they develop their new relationship with Mayfair.”

Samantha Lewis added:

"The team at Tangle Teezer are incredibly dynamic and miles ahead of the curve when it comes to the rise of digital and influencer marketing. The brand is constantly innovating and making waves with new product development and consumers should be excited for this next step on the Tangle Teezer journey!"

The Retail & Consumer team at Pinsent Masons is well-known for its experience with high growth brands and increasing those within the lifestyle, health and beauty sectors. Other recent work includes investments into collagen supplement brand, Absolute Collagen and nutritionally complete food brand, Huel, and the sale of women’s activewear brand, Sweaty Betty and luxury make up and skincare brand, Charlotte Tilbury.

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Tom Leman

Tom Leman

Partner, Head of Retail & Consumer

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